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Last Updated: Sep 27, 2026

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Salesforce MCE-Con-201日本語 Exam Syllabus Topics:

SectionWeightObjectives
Discovery and Requirements15%- Gather business requirements
  • 1. Define business goals and KPIs
  • 2. Identify technical requirements and constraints
- Solution design
  • 1. Map requirements to platform capabilities
  • 2. Create a scalable solution architecture
Concepts of Marketing Cloud Engagement15%- Key terminology and concepts
  • 1. Marketing Cloud Engagement vs. other Marketing Cloud products
  • 2. Core concepts: journeys, messages, content, audiences
- Technical architecture
  • 1. Data model and relationships
  • 2. Integration patterns with Sales/Service Cloud
Journey Builder and Automation20%- Journey Builder fundamentals
  • 1. Entry sources, activities, and flows
  • 2. Goal and exit criteria
- Automation Studio
  • 1. Data management and file transfers
  • 2. Automation activities and scheduling
Data Management and Segmentation20%- Segmentation
  • 1. Filters, queries, and SQL
  • 2. Audience targeting and exclusion
- Data modeling
  • 1. Data extensions vs. lists
  • 2. Contact model and data relationships
Content and Messaging15%- Email design and deliverability
  • 1. Deliverability best practices
  • 2. Content types and templates
- Multi-channel messaging
  • 1. SMS, push notifications, and other channels
  • 2. Personalization and dynamic content
Analytics and Reporting15%- Standard reports and dashboards
  • 1. Email performance and engagement metrics
  • 2. Journey and automation performance
- Advanced analytics
  • 1. Data extracts and tracking
  • 2. ROI measurement and attribution

Salesforce Certified Marketing Cloud Engagement Consultant (MCE-Con-201日本語版) Sample Questions:

Question #1

Northern Trail Outfittersは、ウェブサイトで商品を購入したがレビューを残していない顧客に、再度サイトを訪れてレビューを書いてもらうよう促したいと考えています。そのため、Journey Builderを使用して、これらの条件を満たす顧客を自動的にJourneyに組み込むようにしたいと考えています。

  • A. ウェブ分析コネクタ
  • B. オーディエンススタジオ
  • C. Google Analytics 360
  • D. データスタジオ
Reveal Solution  Discussion  0

Correct Answer: A  🗳️

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Question #2

Northern Trail Outfittersは、Sales Cloudユーザーが、Email Studioの送信フローを通じてターゲット設定できる、リードと連絡先レコードの両方のセグメントを手動で作成できるようにしたいと考えています。
コンサルタントはセグメンテーションに関してどのようなことを推奨すべきでしょうか?

  • A. Salesforceデータ拡張機能
  • B. セールスフォースレポート
  • C. オートメーションスタジオ
  • D. 同期データ拡張
Reveal Solution  Discussion  0

Correct Answer: B  🗳️

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Question #3

Northern Trail Outfittersは、会員に現在のポイント残高をお知らせする月次メールを送信しています。メールは会員ステータスに基づいてセグメント化されており、1回の送信につき、各セグメントに含まれる連絡先は2,500件を超えないように設定されています。
連絡先が2,500件を超えた場合にメールが送信されないようにするには、どのような方法を用いるべきですか?

  • A. スクリプトアクティビティ
  • B. 検証活動
  • C. クエリアクティビティ
  • D. 活動を停止する
Reveal Solution  Discussion  0

Correct Answer: B  🗳️

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Question #4

ある顧客が新しい子供服ブランドを立ち上げようとしており、既存のEnterprise 2.0アカウント内に専用のビジネスユニットを設置したいと考えています。既存のEnterpriseアカウントの顧客の多くが子供服ブランドに登録すると予想されますが、子供服ブランドからの登録解除がEnterpriseアカウントへの登録に影響を与えないようにしたいと考えています。顧客は、導入とサポートに利用できる技術リソースが限られています。
これらの基準を満たすために、コンサルタントはどのようなことを推奨すべきでしょうか?

  • A. 設定で「購読者はこのビジネスユニットからのみ購読解除されます」を選択してください。
  • B. すべての購読者リストにビジネスユニットフィルターを作成して、購読解除者を記録します
  • C. 設定で「このビジネスユニット用に別のサブスクリプションセンターを使用する」を選択してください。
  • D. プロファイル管理で各子ビジネスユニットの属性を作成し、購読解除者を記録する
Reveal Solution  Discussion  0

Correct Answer: A  🗳️

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Question #5

Northern Trail Outfitters (NTO) は、Universal Containers、Ursa Major Solar、Cloud Kicks の 3 つの子会社を傘下に持つ持株会社です。NTO は最近 Marketing Cloud を購入し、コンサルタントに拡張可能な事業単位 (BU) 階層の提案を依頼しました。NTO 持株会社としてマーケティング キャンペーンを実施する予定はありませんが、NTO の従業員はすべての購読者と集計レポートにアクセスしたいと考えています。さらに、各子会社は定期的にキャンペーンを実施し、独自のブランド、コンテンツ、購読者を持つ必要があります。
コンサルタントはどの解決策を推奨すべきでしょうか?

  • A. 親BU 1つと子BU 1つ。
  • B. 親BUが1つと、独自の送信者認証パッケージを持つ子BUが3つ。
  • C. 1つの親事業単位と3つの追加プライベートドメイン。
  • D. 親BUが1つと、独自の送信者認証パッケージを持つ子BUが2つ。
Reveal Solution  Discussion  0

Correct Answer: B  🗳️

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