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Salesforce MCAE-Con-201 Exam Syllabus Topics:

Salesforce Certified Marketing Cloud Account Engagement Consultant Sample Questions:

1. Which is true about Visitor Filters?

A) You can filter by a hostname wildcard
B) You can the filter by IP
C) You can filter by a hostname
D) Use filters to exclude some types of visits, clicks, or other actions from your campaign results and email notifications
E) You can't filter your own company IP

2. LenoxSoft is a global company interested in creating Marketing Cloud Account Engagement Business Units (PBUs) to support their regional needs. How should they to access PBU features?

A) Move all users to Salesforce Lightning
B) Purchase separate Marketing Cloud Account Engagement accounts
C) Use the Marketing Cloud Account Engagement Lightning App
D) Enable "Business Unit'connector setting

3. LenoxSoft is requesting a nurture campaign for cold leads. Anyone who clicks on the CTA they want to create a call campaign and anyone who doesn't click on the CTA they want them to eventually be deleted (sent to recycle bin). What objects in Marketing Cloud Account Engagement & SFDC would you use?

A) Marketing Cloud Account Engagement Engagement Program
B) Marketing Cloud Account Engagement Marketing Campaign
C) Marketing Cloud Account Engagement Static List
D) Salesforce Queue
E) Marketing Cloud Account Engagement Automation Rule

4. LenoxSoft uses a Salesforce web-to-lead form on their website for their Contact Us form. They want to integrate this form with Marketing Cloud Account Engagement and the following requirements:
* Avoid duplicates in both Marketing Cloud Account Engagement and Salesforce.
* Segment prospects based on form views and submissions.
Which lead generation strategy would answer both pre-requisites?

A) Set up a form handler
B) Maintain the current form
C) Use another third-party form
D) Replace with a Marketing Cloud Account Engagement form

5. "How could the prospect field 'Marketing Cloud Account Engagement Hard Bounce' be updated so a prospect becomes mailable?

A) Clear the "Do Not Email" field on the prospect record
B) Remove the value in the 'Marketing Cloud Account Engagement Hard Bounce' field
C) Update the "Opt Out" field on the prospect record
D) Change the email address to a valid email address

Solutions: