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Salesforce MCE-Con-201日本語 Exam Syllabus Topics:

SectionWeightObjectives
Integration20%- Marketing Cloud Connect configuration and troubleshooting
- Data model design for personalized messaging
- Extension product selection and implementation
Automation20%- Journey Builder flow design
- Automation type and activity selection
- Automation Studio workflow implementation
Discovery and Architecture16%- Solution recommendation and long-term maintainability
- Data and segmentation strategy design
- Requirements gathering and analysis
Messaging11%- Cross-channel messaging strategy
- Personalized content design and delivery
- Deliverability and compliance management
Account Configuration12%- Sender Authentication Package implementation
- Account hierarchy design and management
- Mobile Studio configuration and troubleshooting
- Reply Mail Management setup and resolution
Data Modeling and Management21%- Data object selection and relationship definition
- Reporting, data views, and tracking extracts
- Contact identity and data governance

Salesforce Certified Marketing Cloud Engagement Consultant (MCE-Con-201日本語版) Sample Questions:

Question #1

Northern Trail Outfittersは、カート放棄した顧客をターゲットにFacebook広告を配信したいと考えています。ジャーニーキャンバスに広告キャンペーンアクティビティが追加されました。
広告キャンペーンアクティビティを使用するには、どの拡張機能製品を有効にする必要がありますか?

  • A. ソーシャルスタジオ
  • B. オーディエンススタジオ
  • C. MC広告
  • D. パーソナライゼーション
Reveal Solution  Discussion  0

Correct Answer: C  🗳️

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Question #2

顧客は、旅程の一部としてSMSメッセージを送信したいと考えています。しかし、メッセージが購読者の就寝時間中に送信されることを懸念しています。購読者が午前1時から午前6時の間に旅程の一部としてSMSメッセージを受信する資格がある場合、顧客はメッセージを送信しないことを希望しています。
コンサルタントは、基準を満たすためにどのような解決策を推奨すべきでしょうか?

  • A. 午前0時30分にSQLクエリを実行して、抑制リストを作成します。
  • B. 購読者をジャーニーから離脱させるためのジャーニーゴールを作成します。
  • C. 午前0時にインポート定義を実行して、抑制リストを作成します。
  • D. JourneyのSMSアクティビティ内にブロックアウトウィンドウを作成します。
Reveal Solution  Discussion  0

Correct Answer: D  🗳️

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Question #3

Northern Trail Outfitters社は、Marketing Cloudアカウントをアップグレードし、送信者認証パッケージ(SAP)を導入しました。同社は毎月約30万通のメールを送信しています。
送信者の評判に関して、彼らはどのような点に注意すべきでしょうか?

  • A. 1ヶ月に送信されるメッセージ10万件ごとに、専用のIPアドレスを1つ割り当てる必要があります。
  • B. トランザクション送信用に1つのSAP、商用送信用に別のSAPを用意する必要があります。
  • C. 月間メッセージ数が50万件未満なので、共有IPアドレスをリクエストするべきです。
  • D. 送信者としての評判を維持するためには、少なくとも月に10万通のメッセージを送信する必要があります。
Reveal Solution  Discussion  0

Correct Answer: B  🗳️

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Question #4

顧客は、ユーザーがデータにアクセスする前にログインまたは登録を必要とするモバイルアプリを作成したいと考えています。
彼らの信頼できる情報源はSales Cloudであり、これはMarketing Cloudに接続されています。既存の認証情報でログインしたユーザーは、デバイスがContactKeyに関連付けられます。モバイルアプリで登録したユーザーは、最大24時間、デバイスがContactKeyに関連付けられません。
コンサルタントは顧客に対してどのような配慮をすべきでしょうか?

  • A. 新規登録ユーザーは、マーケティングクラウドに追加の連絡先を作成します。
  • B. コンタクトビルダーでは、ユーザーデバイスデータは最大48時間利用できません。
  • C. すべてのモバイルアプリユーザーは、マーケティングクラウドに追加の連絡先を作成します。
  • D. 既存ユーザーは、Marketing Cloud に追加の連絡先を作成します。
Reveal Solution  Discussion  0

Correct Answer: A  🗳️

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Question #5

Northern Trail Outfitters(NTO)は、過去6か月間に購入履歴のない購読者に対し、メッセージを送信したいと考えています。顧客は複数のメッセージングチャネルに登録している場合が多く、NTOはすべてのチャネルで同じメッセージを伝えたいと考えています。
どのフローが彼らのニーズを満たすだろうか?

  • A. 輸入アクティビティ > 意思決定分割 > 旅程アクティビティ
  • B. クエリアクティビティ > APIイベント > Automation Studioアクティビティ
  • C. Salesforce エントリー イベント > クエリ アクティビティ > Automation Studio アクティビティ
  • D. クエリアクティビティ > データ拡張入力ソース > ジャーニーアクティビティ
Reveal Solution  Discussion  0

Correct Answer: D  🗳️

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