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Salesforce MC-202 Exam Syllabus Topics:

Salesforce Certified Marketing Cloud Email Specialist Sample Questions:

Question 1

A marketer needs to send emails to all 20 members of the creative team for proofing as a part of an email campaign.
Which Preview $ Test Content Personalization optionshould be used?

A. Based on Subscriber Preview List or Data Extension
B. Based on Recipient test Data Extension
C. Based on Preview

Question 2

Northern Trail Outfitters (NTO) has an upcoming campaign with a call to action to shop its newNTO outlet store. The campaign will need to send upto three emails but stop sending to each specificsubscriber once they have made a purchase at the NTO outlet, and provide reporting on the success of the campaign.
Which Journey Builder component addresses the two requirements of this campaign?

A. Decision Splits
B. Exits
C. Goals

Question 3

Northern Trail outfitters wants information on the email performance of an abandoned cart journey.
Which Journey Builder resources provides data on all versions of a specific journey's cross-channel performance data?

A. Analytics Dashboard
B. Email Analytics Tile
C. Journey History

Question 4

The marketing team wants to test various path within journey based on parameters to assess the effectives of a new email campaign.
Which tool should be used?

A. A/B Testing
B. Path Optimizer
C. Einstain Engagement Activities

Question 5

Northern Trail Outfitters wants to report on subscribers who did not receive emails that were included in the sending audience.
Which tool should provide a list of subscribers who didn't receive the expected emails?

A. Not Sent Tracking Extract
B. _sent Dataview
C. 'Subscribers Not Sent To* report

Solutions: