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Last Updated: Oct 01, 2026

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Salesforce MC-202 Exam Syllabus Topics:

SectionWeightObjectives
Topic 1: Email Marketing Best Practices10%- Design effective emails and programs
- Subscriber acquisition and retention
- Evaluate deliverability factors
Topic 2: Insights and Analytics14%- Create and configure reports
- Leverage analytics and Einstein features
- Analyze campaign performance
Topic 3: Marketing Automation26%- Build solutions in Journey Builder
- Recommend automation solutions
- Build solutions in Automation Studio
Topic 4: Content Creation and Delivery24%- Create and customize email content
- Select appropriate tools for sending
- Configure send settings
- Manage and organize campaign content
Topic 5: Subscriber and Data Management26%- Configure segmentation tools
- Import and manage subscriber data
- Design and configure Data Extensions
- Troubleshoot send and data issues

Salesforce Certified Marketing Cloud Email Specialist Sample Questions:

Question #1

A marketing manager identified an upcoming email campaign for their team to test different subject voices.
They want to first test with a pilot group and then send the warning subject line out to the remaining customers.
Whoshould path optimizer be configured to handle these requirements?

  • A. Configure a holdback group to be targeted by the winner.
  • B. Place a Random Split before Path Optimizer for the pilot group.
  • C. Select winning path three days after journey activation
Reveal Solution  Discussion  0

Correct Answer: A  🗳️

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Question #2

Northern Trail Outfitters (NTO) wants to manager subscriber preferences at the communication theme level.
NTO'S subscribers are stored in data extensions.
Which Marketing Cloud feature should be used to achieve this?

  • A. Publication Lists
  • B. Journey Builder Sends
  • C. List Unsubscribes
Reveal Solution  Discussion  0

Correct Answer: A  🗳️

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Question #3

After receiving approval from their team, a marketer scheduled a promotional email tend. After the send was scheduled arid the team was notified, they received additional feedback which called for edits to the email copy.
Where should the marketer cancel the send?

  • A. Overview tab in email Studio
  • B. Pending tab in Content Builder
  • C. Tracking tab in Journey Bulkier
Reveal Solution  Discussion  0

Correct Answer: A  🗳️

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Question #4

A marketer typically sends to a filtered data extension that contains their primary audience. They need to target only a portion of this population for an upcoming send.
What should they do to further segment their audience?

  • A. Use the Split option to temporarily add additional filter criteria.
  • B. Copy thefiltered data extension and add additional filter criteria.
  • C. Copy the data filter and build a new data extension with additional filter criteria.
Reveal Solution  Discussion  0

Correct Answer: B  🗳️

Explanation: Only visible for itPass4sure members. You can sign-up / login (it's free).

Question #5

A marketer is preparing to send out the weekly newsletter, but they're unable to see the email address that they would like to send from.
Where should a marketer go to see a listof all email addresses and domains that are verified for sending?

  • A. Send Classifications
  • B. Domain SSL Certificates
  • C. From Address Management
Reveal Solution  Discussion  0

Correct Answer: C  🗳️

Explanation: Only visible for itPass4sure members. You can sign-up / login (it's free).

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