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Last Updated: Jul 21, 2026

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Salesforce MC-201 Exam Syllabus Topics:

SectionObjectives
Topic 1: Lead Generation & Management- Forms & Landing Pages
  • 1. Form handlers and conversion tracking
    • 2. Landing page creation and optimization
      - Prospect Management
      • 1. Lifecycle management and nurturing
        • 2. Segmentation lists and dynamic lists
          Topic 2: Marketing Automation- Scoring & Grading
          • 1. Grading profiles and qualification rules
            • 2. Scoring models configuration
              - Engagement Studio
              • 1. Automation rules and drip programs
                • 2. Nurture campaign design
                  Topic 3: Account Engagement Fundamentals- Platform Overview & Terminology
                  • 1. Pardot / Account Engagement concepts (prospects, visitors, leads)
                    • 2. Lifecycle and engagement model
                      Topic 4: Reporting & Analytics- Engagement Metrics
                      • 1. Email performance tracking
                        • 2. Campaign reporting and ROI analysis
                          - B2B Marketing Analytics
                          • 1. Dashboards and insights interpretation
                            Topic 5: Administration & Governance- System Configuration
                            • 1. Account Engagement settings and integrations
                              - User Management
                              • 1. Roles, permissions, and access control
                                Topic 6: Data Management & Integration- Salesforce CRM Sync
                                • 1. Field mapping and sync behavior
                                  • 2. Data quality and deduplication
                                    - Automation Data Handling
                                    • 1. Importing/exporting prospect data
                                      • 2. Custom fields and segmentation logic

                                        Salesforce Certified Marketing Cloud Account Engagement Specialist Sample Questions:

                                        1. The VP of Marketing wants to see all automation rules and engagement studio programs that a prospect has been a member of. Where should the VP of Marketing look to find this information?

                                        A) Prospect's Audits tab
                                        B) Automation settings
                                        C) Lifecycle report
                                        D) Scoring rules


                                        2. What must be true for a Salesforce Opportunity to sync to Marketing Cloud Account Engagement?

                                        A) The Opportunity must be created by a Sales user who is also a user in Marketing Cloud Account Engagement.
                                        B) The Opportunity must be sourced by Marketing Cloud Account Engagement marketing activities.
                                        C) The Opportunity must have a Contact Role that is syncing to a prospect in Marketing Cloud Account Engagement
                                        D) The Opportunity must have the "Marketing Cloud Account Engagement" record type.


                                        3. What activities are completion actions available for?

                                        A) Page actions
                                        B) Custom Redirects
                                        C) Files
                                        D) Forms
                                        E) Automation rules
                                        F) Emails


                                        4. Which Salesforce custom fields will sync with Marketing Cloud Account Engagement?

                                        A) Custom Account fields
                                        B) Custom Record Type fields
                                        C) Custom Opportunity fields
                                        D) Custom Prospect fields


                                        5. An engagement studio action step is scheduled to send an email on March 20th.
                                        What should happen to the prospects who reach this step after that scheduled day?

                                        A) A prospect arriving after the send date will remain on the step until a new send date is set
                                        B) A Prospect arriving after the send date will be removed from the program.
                                        C) A Prospect arriving after the send date will be sent the email.
                                        D) A prospect arriving after the send date will skip the Send Email step.


                                        Solutions:

                                        Question # 1
                                        Answer: C
                                        Question # 2
                                        Answer: C
                                        Question # 3
                                        Answer: A,B,C,D,F
                                        Question # 4
                                        Answer: A,C,D
                                        Question # 5
                                        Answer: C

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