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Salesforce Marketing-Cloud-Account-Engagement-Consultant日本語 Exam Syllabus Topics:

TopicDetails
Topic 1
  • Evaluation: The assessment and recommendation process is key to this topic. It covers sub-topics such as analyzing and recommending paths forward, designing strategies to identify customer needs, and staying up-to-date with marketing trends and tools.
Topic 2
  • Account Configuration: This topic focuses on the technical side, including the implications of technical setup and data migration. It also covers the important issue of maintaining data integrity during the migration process and the development of a usage governance plan.
Topic 3
  • Personalizing the Prospect Experience: This topic is about creating personalized experiences for prospects. It includes strategies for consent management and recommendations to enhance the overall prospect experience.
Topic 4
  • Reporting, Metrics, and Analytics: Technical setup requirements and reporting methods are the key sub-topics here.
Topic 5
  • Sales Emails and Alerts: This topic covers the configuration and benefits of Sales Emails and Alerts.

Reference: https://trailheadacademy.salesforce.com/certificate/exam-engagement-consultant---MCAE-Con-201

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Salesforce Certified Marketing Cloud Account Engagement Consultant (Marketing-Cloud-Account-Engagement-Consultant日本語版) Sample Questions:

Question #1

Marketing Cloud アカウントエンゲージメントが Salesforce の変更をチェックする頻度

  • A. 2 分
  • B. 10 分
  • C. 1 時間
  • D. 5 分
Reveal Solution  Discussion  0

Correct Answer: A  🗳️

Question #2

LenoxSoft は北米とヨーロッパの両方で事業を展開しており、各地域内の各国に個別の Marketing Cloud アカウント エンゲージメント ビジネス ユニット (PBU) を設けています。両方の地域を監督する最高マーケティング責任者は、アセットがそれぞれの国にできる限りパーソナライズされるようにしたいと考えています。
LenoxSoft のマーケティング担当者は、この要件を満たすために各地域に何を作成できるでしょうか?

  • A. ヨーロッパの BU では GDPR のベスト プラクティスに準拠し、北米の BU では CAN-SPAM のベスト プラクティスに準拠するアセット。
  • B. 各 BU 内の国固有の複数のトラッカー ドメイン。各国で配信されるアセットに国相対トラッカー ドメインを適用します。
  • C. 特定の地域や国に固有ではないトラッカー ドメインで、ヨーロッパと北米の両方の BU で使用される資産に適用されます。
  • D. ヨーロッパ地域に固有のトラッカー ドメインと、北米地域に固有の追加のトラッカー ドメイン。
Reveal Solution  Discussion  0

Correct Answer: B  🗳️

Question #3

LenoxSoft は、リードではなく取引先責任者を作成するか、個人取引先レコードと同期したいと考えています。コンサルタントはどのようなステップを推奨する必要がありますか?

  • A. Marketing Cloud アカウント エンゲージメント サポートに問い合わせて、必要なコネクタの動作を有効にします
  • B. [管理] > [フィールドの設定] に移動して、フィールド マッピングを更新します。
  • C. 関連するドキュメントを見つけて、手順に従って有効にします。
  • D. Salesforce コネクタのユーザー権限を更新します。
Reveal Solution  Discussion  0

Correct Answer: A  🗳️

Question #4

LenoxSoft はすべての見込み客に運用メールを送信しましたが、メールを受け取っていない見込み客がいることに気づきました。
なぜこのようなことが起こるのでしょうか?

  • A. 見込み顧客は、運用リストの電子メール送信で使用されるリストからオプトアウトされます。
  • B. プロスペクトはオプトアウトの場合は「false」に設定され、電子メールを送信しない場合は「true」に設定されています。
  • C. 見込み客は、メール送信の運用リストで使用される抑制リストに登録されていました。
  • D. プロスペクトはオプトアウトの場合は「true」に設定され、電子メールを送信しない場合は「false」に設定されています。
Reveal Solution  Discussion  0

Correct Answer: B  🗳️

Question #5

LenoxSoft は、フォームを外部ベンダーから Marketing Cloud Account Engagement に移行しています。フォームにはデフォルトフィールドとカスタムフィールドの両方が含まれています。彼らは、追跡目的でフォームを Marketing Cloud Account Engagement でホストしたいと考えていますが、同じ外観と操作性を維持したいと考えています。
これを達成するには、どの 2 つのアクションを実行する必要がありますか?
2 つの答えを選択してください

  • A. 現在のフォームの HTML と CSS を新しい Marketing Cloud Account Engagement レイアウト テンプレートに移行します。
  • B. フォームで使用されるカスタム フィールドのリストをインポートして、Marketing Cloud Account Engagement でフィールドを作成します。
  • C. Marketing Cloud Account Engagement でフォームに必要なカスタム フィールドを個別に作成します。
  • D. Marketing Cloud アカウントエンゲージメントで追跡用のカスタムリダイレクトとして既存のフォームリンクを作成します。
Reveal Solution  Discussion  0

Correct Answer: A,C  🗳️

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