Real Salesforce MCE-Con-201 practice exam questions for easy pass!
Last Updated: Oct 13, 2026
No. of Questions: 101 Questions & Answers with Testing Engine
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| Section | Weight | Objectives |
|---|---|---|
| Topic 1: Automation | 20% | - Automation Studio workflow implementation - Journey Builder flow design - Automation type and activity selection |
| Topic 2: Account Configuration | 12% | - Sender Authentication Package implementation - Mobile Studio configuration and troubleshooting - Account hierarchy design and management - Reply Mail Management setup and resolution |
| Topic 3: Integration | 20% | - Data model design for personalized messaging - Marketing Cloud Connect configuration and troubleshooting - Extension product selection and implementation |
| Topic 4: Messaging | 11% | - Cross-channel messaging strategy - Deliverability and compliance management - Personalized content design and delivery |
| Topic 5: Data Modeling and Management | 21% | - Contact identity and data governance - Data object selection and relationship definition - Reporting, data views, and tracking extracts |
| Topic 6: Discovery and Architecture | 16% | - Requirements gathering and analysis - Data and segmentation strategy design - Solution recommendation and long-term maintainability |
Northern Trail Outfitters (NTO) wants to send out a communication to subscribers who have not made a purchase within the last six months. Customers are often opted-in to more than one messaging channel. NTO would like to be able to communicate the same message across all channels.
Which flow would meet their needs?
Correct Answer: D 🗳️
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Northern Trail Outfitters wants to send an email to website visitors who add items to their cart but fail to make a purchase. The email will include a list of products they added to their shopping cart. A sendable data extension contains the contact information and a session ID field for each subscriber who has abandoned their cart. A second data extension contains a corresponding session ID field and product data for each abandoned cart item, including product SKU, product name, quantity, price, and image URL.
Which feature should be used to display the list of products for each subscriber in this email?
Correct Answer: D 🗳️
Explanation: Only visible for itPass4sure members. You can sign-up / login (it's free).
Northern Trail Outfitters ' marketing team is made up of a marketing manager, a marketing specialist, and a graphic designer. The team is new to Marketing Cloud and has very little coding experience. Currently, they use Excel and VLOOKUP to segment their email audiences and import them into Marketing Cloud.
What solution should be recommended to allow for long-term self-sufficiency in segmentation?
Correct Answer: B 🗳️
Explanation: Only visible for itPass4sure members. You can sign-up / login (it's free).
Northern Trail Outfitters sends a monthly loyalty balance email to inform members of their current points balance. Emails are segmented based on loyalty status, and no segment should contain more than 2,500 contacts for any send.
What should be used to prevent emails from being sent if they exceed 2,500 contacts?
Correct Answer: B 🗳️
Explanation: Only visible for itPass4sure members. You can sign-up / login (it's free).
Northern Trail Outfitters wants to send a weekly coupon campaign. They segment their audience using data from several data extensions, which results in an audience size of approximately 200,000 subscribers. They want to send a reminder three days later at the subscribers ' optimized send time.
What solution should they use?
Correct Answer: C 🗳️
Explanation: Only visible for itPass4sure members. You can sign-up / login (it's free).
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