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Google adwords-reporting Exam Syllabus Topics:

Google Reporting and Analysis Exam Practice Test Sample Questions:

1. What reporting portion of Google Analytics would you examine if you're interested in seeing your most popular pages in your website?

A) Content
B) Goals
C) E-commerce
D) Web page views

2. Ed is reviewing the money he has spent on Google AdWords and comparing it to the revenue that it has generated. If Ed has spent $8,000 on advertising and earned $21,000 from the sales as a result of the advertising, what is his return on investment?

A) $13,000
B) 162.5 percent
C) $21,000
D) 16.25 percent

3. Joan is creating a search query performance report in Google AdWords. Before Joan runs the report, she would like to see what columns are included in the report. How can she see this information from the Report Center?

A) Joan will need to run the report once to see the details included in the report.
B) Joan can click the "Sample Report" from the bottom of the Report Center.
C) Joan can click the "Add or Remove Columns" feature from advanced settings to see what columns will be included in the report.
D) Joan can click the "Preview Report" from the Report Type section to see what columns will be included in the report.

4. Lynn would like to track conversions for multiple events on her website. How many conversion actions, also known as transaction types, can Lynn track with the Google AdWords conversion tracking feature?

A) 25
B) Unlimited
C) 2
D) 30

5. You are a consultant to a company that sells phone accessories online. They've hired you to help them market their website; part of your services is to manage Google Analytics for the client. You now need to create a filter for the client's work and you want to use a filter to help organize the data.Google Analytics provides three predefined filters. Which one of the following is not an example of predefined filter in Google Analytics?

A) Traffic to a subdirectory
B) Excluding traffic from domains
C) User logins
D) Excluding trading from a specific IP address

Solutions: