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Last Updated: Sep 28, 2026

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Google adwords-display Exam Syllabus Topics:

SectionObjectives
Topic 1: Audience Targeting- Demographic and affinity audiences
- In-market and custom intent audiences
Topic 2: Ad Formats and Creative- Responsive display ads
- Image and video ad formats
Topic 3: Measurement and Performance- Attribution models and performance evaluation
- Campaign reporting and analytics
Topic 4: Display Advertising Fundamentals- How Display campaigns work
- Google Ads Display Network basics
Topic 5: Bidding and Optimization- Conversion tracking and optimization
- Smart bidding strategies

Google Display Exam Practice Test Sample Questions:

Question #1

Ronnie is interested in advertising on YouTube to drive people from YouTube to his Website. His goal is to sell more cameras from his photography Website. Ronnie has decided to hire you to help with advertisements. Based on this information what type of bidding method would you recommend to Ronnie?

  • A. Cost per conversion
  • B. Cost per acquisition
  • C. Cost per 1,000 impression
  • D. Cost per click
Reveal Solution  Discussion  0

Correct Answer: D  🗳️

Question #2

Which one of the following statements best describes the relationship between the quality score and the cost-per-click of an ad in Google AdWords?

  • A. The higher a keyword's Quality Score, the higher the price you pay for each click and the higher the ranking of your ad over your competition.
  • B. The higher a keyword's Quality Score, the lower the price you pay for each click and the better its ad position.
  • C. The higher a keyword's Quality Score, the higher the price you pay for each click and the better its ad position.
  • D. The higher a keyword's Quality Score, the lower the price you pay for each.
Reveal Solution  Discussion  0

Correct Answer: B  🗳️

Question #3

Terry wants to create a YouTube ad for her company, but she wants to use location-based
targeting the ad based on location. In YouTube, what term is assigned to such targeting?

  • A. Nation targeting
  • B. Geo-caching
  • C. Demographics
  • D. Geo-targeting
Reveal Solution  Discussion  0

Correct Answer: D  🗳️

Question #4

Sally has multiple campaigns for her company's products in Google AdWords. She wants to see and edit the details of all the ad groups in her AdWords account. Which one of the following approaches is the best choice for Sally to see and edit details of all the ad groups in her AdWords account?

  • A. Sally should use the Ad groups tab from the Active Campaigns tab of her account.
  • B. Sally can see all of the Ads from the online campaigns page, but she can only edit the ads one at a time.
  • C. Sally should use the downloadable AdWords editor for this feature.
  • D. Sally should use the Ad groups tab from the All online campaigns page of her account.
Reveal Solution  Discussion  0

Correct Answer: D  🗳️

Question #5

Jen has created a YouTube advertisement for her company and she is now interested in reviewing her ad's performance over the past three weeks. She wants to examine a YouTube metric that will tell her how many times her promoted video ad has been played since it went live on YouTube.
What metric will Jen want to create a report for?

  • A. Clickthrough rate
  • B. Play rate
  • C. Clicks
  • D. Conversions
Reveal Solution  Discussion  0

Correct Answer: B  🗳️

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