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The MB-220 exam is intended for individuals who have experience working with Dynamics 365 Marketing and who have a good understanding of marketing concepts and principles. Candidates should also have experience using Microsoft Power Platform and be familiar with marketing automation tools.
NEW QUESTION # 32
Various departments in your company work with leads that all contain different information.
You need to explain to these departments the various scenanos that can create leads automatically or manually.
Which scenarios will or will not create a lead? To answer, drag the appropriate lead creation statement to the correct scenario Each lead creation statement may be used once, more than once, or not at all. You may need to drag the split bar between panes or scroll to view content.
NOTE: Each correct match is worth one point.
Answer:
Explanation:
Explanation:
NEW QUESTION # 33 
You are a functional consultant. You need to edit a live web page that contains a form used for holiday offers.
The page, and form, are visible to the outside world.
Which five steps, in sequence, are needed to complete your task? To answer, move the appropriate actions
from the list of actions to the answer area and arrange them in the correct order.
Answer:
Explanation:
Explanation
Reference:
https://docs.microsoft.com/en-us/dynamics365/marketing/create-deploy-marketing-pages
NEW QUESTION # 34
Your marketing department uses Dynamics 365 Customer Instghts - Journeys to register and manage their marketing campaigns You need to add the campaign table in the same site map as the new Customer Insights - Journeys features m order to allow marketing to work from a single app.
What should you do after opening the marketing app?
- A. From the app designer, open the site map designer, and add a subarea for the campaign table.
- B. In the app designer, add the campaign table as a component to the site map.
- C. In the app designer, add the campaign table as a component.
- D. From the app designer, open the site map designer, and add a subarea with the URL to the campaign table
Answer: A
NEW QUESTION # 35
You are a marketing professional for Contoso, Ltd.
You are creating a marketing form and want to add a subscription list. As you go through the tool box, you see the subscription list. You notice that there are not as many lists as expected.
Which criteria should be used to allow a subscription list to be visible in the toolbox.
- A. Published Marketing Lists where the subscription field is set to True
- B. Active Marketing lists where the subscription field is set to False
- C. Published Marketing Lists where the subscription field is set to False
- D. Active Marketing Lists where the subscription field is set to True
Answer: D
Explanation:
References:
https://docs.microsoft.com/en-gb/dynamics365/customer-engagement/marketing/set-up-subscription-center#add-
NEW QUESTION # 36
You are building a marketing email for your employer. Before you send the email, there are a number of
things you must include in order to pass the Dynamics 365 Marketing error checker.
Which of these items are required and which are simply best practices? To answer, drag the appropriate
answer source to the correct email element. Each answer may be used once, or more than once. You may need
to drag the split bar between panes or scroll to view content.
NOTE: Each correct selection is worth one point.
Answer:
Explanation:
Explanation
Graphical user interface, application Description automatically generated
Reference:
https://docs.microsoft.com/en-us/dynamics365/marketing/get-ready-email-marketing
https://docs.microsoft.com/en-us/dynamics365/marketing/create-marketing-email
NEW QUESTION # 37
Drag and Drop Question
You need to create a lead scoring model based upon fixed rules as well as behavior rules.
Which scenario corresponds to each rule type? To answer, drag each scenario to the appropriate rule type. Each scenario may be used once, more than once or not at all. You may need to drag the split bar between panes or scroll to view the content.
NOTE: Each correct selection is worth one point.
Answer:
Explanation:
Explanation:
https://docs.microsoft.com/en-gb/dynamics365/customer-engagement/marketing/score-manage- leads
NEW QUESTION # 38
Note: This question is part of a series of questions that present the same scenario. Which question in the series contains a unique solution that might meet the stated goals. Some question sets might have more than one correct solution, while others might not have a correct solution.
After you answer a question in this section, you will NOT be able to return to it. As a result, these questions will not appear in the review screen.
You have created a lead scoring model for a marketing effort. The lead scoring model has 3 grades: Cold, Warm and Hot.
After a week you notice that no one has received any scores from your model.
Solution: You lower the Sales Ready Score.
Does this resolve your issue?
- A. No
- B. Yes
Answer: A
Explanation:
https://docs.microsoft.com/en-gb/dynamics365/customer-engagement/marketing/set-up-lead- scoring
NEW QUESTION # 39
You are a marketer for Contoso Ltd. You are releasing a new product and want to create a way for users to receive product updates and announcements.
Which three actions should you perform in sequence? To answer, move the appropriate actions from the list of actions to the answer area and arrange them in the correct order.
Answer:
Explanation:
Explanation:
Application Description automatically generated with low confidence
Reference:
https://docs.microsoft.com/en-us/dynamics365/marketing/set-up-subscription-center
NEW QUESTION # 40
You are an administrator working on a marketing campaign.
You need to understand the various types of digital content that are available for use with marketing.
Which Content Types match with the Purposes that are listed? To answer, drag the appropriate Content Type to the correct purpose. Each Content Type may be used once, more than once or not at all. You may need to drag the split bar between panes or scroll to view the content.
NOTE: Each correct selection is worth one point.
Answer:
Explanation:
NEW QUESTION # 41
You need to create a customer journey. You are looking through the gallery of existing customer journey templates to select one to use.
Which pieces of information will help you decide which template to use?
- A. Purpose, Target, Recurrence, Description
- B. Target, Recurrence, Purpose, Name
- C. Language, Owner, Target, Recurrence
- D. Language, Purpose, Target, Recurrence
Answer: A
NEW QUESTION # 42 
You are an event coordinator for a company.
You are creating a multi-day conference event that will include multiple sessions and tracks.
For each use case shown below, which track type should be used? To answer, drag each use case to the appropriate track type. Each use case may be used once, more than once or not at all. You may need to drag the split bar between panes or scroll to view the content.
NOTE: Each correct selection is worth one point.
Answer:
Explanation:
Explanation
References:
https://docs.microsoft.com/en-gb/dynamics365/customer-engagement/marketing/set-up-event
NEW QUESTION # 43 
You are a marketing administrator who is training a new marketer.
As you are training the new recruit on creating marketing forms, a validation error appears because a required
design element type is missing.
Which design element type is required for Landing Pages and Forward to a Friend Pages? To answer, drag the
design element type to the appropriate page. Each form option may be used once, more than once, or not at all.
You may need to drag the split bar between panes or scroll to view the content.
NOTE: Each correct selection is worth one point.
Answer:
Explanation:
Explanation
Reference:
https://docs.microsoft.com/en-us/dynamics365/marketing/marketing-forms
NEW QUESTION # 44
Note: This question is part of a series of questions that present the same scenario. Which question in the series contains a unique solution that might meet the stated goals. Some question sets might have more than one correct solution, while others might not have a correct solution.
After you answer a question in this section, you will NOT be able to return to it. As a result, these questions will not appear in the review screen.
You have created a lead scoring model for a marketing effort. The lead scoring model has 3 grades: Cold, Warm and Hot.
After a week you notice that no one has received any scores from your model.
Solution: You add an action tile.
Does this resolve your issue?
- A. No
- B. Yes
Answer: A
Explanation:
Explanation
References:
https://docs.microsoft.com/en-gb/dynamics365/customer-engagement/marketing/set-up-lead-scoring
NEW QUESTION # 45
DRAG DROP
You are creating a survey using a Dynamics 365 for Marketing Surveys. You need to include multiple question types.
Which survey question types presents the best choice for each scenario/example presented? To answer, drag the appropriate survey question to the scenario/example. Each survey question type may be used once, more than once or not at all. You may need to drag the split bar between panes or scroll to view the content.
NOTE: Each correct selection is worth one point.
Select and Place:
Answer:
Explanation:
Section: Topic 8, Configure and analyze customer responses
Explanation/Reference:
References:
https://docs.microsoft.com/en-us/dynamics365/customer-engagement/voice-of-customer/plan-survey
NEW QUESTION # 46
The time is currently 6:30pm on Monday night. You have been tasked with creating and sending a LinkedIn post on the company's account advertising an event.
Following ProseWare's standards, which two options will you choose when preparing this message? Each answer represents a partial solution.
- A. Schedule Time is set to immediate.
- B. Post Visibility is set to Connections.
- C. Post Visibility is set to Public.
- D. Schedule Time is set to tomorrow at 9 am.
Answer: C,D
NEW QUESTION # 47
DRAG DROP
You are a marketing professional who needs to have a segment that is based on a single marketing list.
Which five actions must you perform in sequence? To answer, move the appropriate actions from the list of actions to the answer area and arrange them in the correct order.
Select and Place:
Answer:
Explanation:
Section: Topic 2, Manage segments and lists
Explanation/Reference:
References:
https://docs.microsoft.com/en-gb/dynamics365/customer-engagement/marketing/create-simple-customer- journey
NEW QUESTION # 48
You are working with the data marketeer of the team to define a post-survey segment You need to form the correct relationship path.
Which three tables should you select in sequence? To answer, move the appropriate tables from the list of tables to the answer area and arrange them in the correct order.
Answer:
Explanation:
Explanation:
NEW QUESTION # 49 
You are a content creator and you often need to add dynamic content to your emails.
You need to be able to know which data source to use to add various types of content available using assist-edit.
Which data source should you use to add the content types listed? To answer, drag the appropriate data source to the appropriate content type. Each data source may be used once, more than once and not at all. You may need to drag the split bar between panes or scroll to view the content.
NOTE: Each correct selection is worth one point.
Answer:
Explanation:
Explanation:
References:
https://docs.microsoft.com/en-gb/dynamics365/customer-engagement/marketing/dynamic-email-content
NEW QUESTION # 50
Your customer is using an outbound subscription center in Dynamics J65 Customer Insights - Journeys.
Due to data privacy concerns, they want to implement a global double opt-in for new subscriptions and consent preferences.
Vou need to configure the settings for this requirement.
Solution: Create an increase consent confirmation request message.
Does this meet the goal?
- A. Yes
- B. No
Answer: A
NEW QUESTION # 51
You are a Dynamics 365 Marketing functional consultant. You are setting up integration with LinkedIn Lead Gen.
You need to configure the integration in order to allow for Leads synchronization from LinkedIn to Dynamics
365 Marketing.
In sequence, which four steps should you take? To answer, move all steps from the list of steps to the answer area and arrange them in the correct order.
Answer:
Explanation:
Explanation
Graphical user interface, text, application, email Description automatically generated
Reference:
https://docs.microsoft.com/en-us/dynamics365/marketing/linkedin-lead-gen-integration
https://docs.microsoft.com/en-us/dynamics365/marketing/linkedin-configuration
NEW QUESTION # 52
You are creating a multi-day conference event that is attended by attendees. The attendees will require hotel accommodations.
You need to block off rooms for single occupancy, double occupancy and suites at the hotel.
Which method should you use to accomplish your task?
- A. Create a hotel record and then a hotel room reservation record for each room type.
- B. Create a hotel record and then a single hotel room allocation record for all room types.
- C. Create a hotel record and then a hotel room allocation record for each room type.
- D. Create a hotel record and then a single hotel room reservation record for all room types.
Answer: C
Explanation:
https://docs.microsoft.com/en-gb/dynamics365/customer-engagement/marketing/invite-register- house-event-attendees
NEW QUESTION # 53
You are a marketer with Contoso. You are preparing an email message that will be attached to a journey for
contacts that live in Washington State and have recently looked at your product page for lawn furniture.
While going live with the message, you receive a warning that the message is too large.
Which action can you take to remove the warning?
- A. Make the message size less than 128 kb.
- B. Make sure that the message has no more than 1000 characters.
- C. Make the message size less than 256 kb.
- D. Make the message size less than 100 kb.
Answer: A
Explanation:
Explanation
Best practice says the email should be less than 100 kb for deliverability reasons. However, the question is
asking how you can remove the warning. The warning happens when the email size exceeds 128 kb.
Reference:
https://docs.microsoft.com/en-us/dynamics365/marketing/get-ready-email-marketing
NEW QUESTION # 54
You are a Dynamics 365 Marketing functional consultant.
You need to set up a Marketing campaign for a client to demonstrate how they can engage customers in email
campaigns.
To set up your demo, you will need to establish a list of contacts. You need to avoid using actual contacts.
Which two methods can be used to load demo contacts for the campaign? Each correct answer presents part of
the solution.
- A. Create contacts manually in the Contacts section of Dynamics 365 Marketing.
- B. Import contacts from an Excel file.
- C. Create Contacts in Demo Data of Marketing Settings.
- D. Create contacts manually in the Leads section of Dynamics 365 Marketing.
Answer: B,C
NEW QUESTION # 55
You are a content creator and you often need to add dynamic content to your emails.
You need to be able to know which data source to use to add various types of content available using assist-edit.
Which data source should you use to add the content types listed? To answer, drag the appropriate data source to the appropriate content type. Each data source may be used once, more than once and not at all. You may need to drag the split bar between panes or scroll to view the content.
NOTE: Each correct selection is worth one point.
Answer:
Explanation:
Explanation:
References:
https://docs.microsoft.com/en-gb/dynamics365/customer-engagement/marketing/dynamic-email-content
NEW QUESTION # 56
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