New 2021 Latest Questions 1D0-623 Dumps - Use Updated CIW Exam
Latest 1D0-623 Exam Dumps CIW Exam from Training Expert itPass4sure
NEW QUESTION 33
Jared has been assigned to review the company's social media policies and determine what changes should be considered for modification. As the review the ethical guidelines he identifies that he code of conduct section needs modification regarding employee's personal social media usage guidelines. Why is it important to include personal social media usage guidelines?
- A. Competitors may recruit employees who are vocal about the company through their personal social media usage
- B. Personal social media usage would not provide transparency.
- C. Personal social media usage can have a negative impact on the company's reputation.
- D. Privacy laws prohibit a company from issuing guidelines regarding personal social media usage.
Answer: C
NEW QUESTION 34
Matthew and Ashely are trying to decide whether their company would benefit from having an instagram account. What is some of the demographic information they must consider in order to make this decision?
- A. Age of their customers, customer income and gender
- B. Gender, personality and geographic segment
- C. Marital status, customer income and brand loyalty
- D. Geography, favorite activities and customer income
Answer: A
NEW QUESTION 35
Mariah works for a local community organization and is creating a social media campaign to drive their followers to sign-up for their monthly e-mail newsletter. Which of the following would be the most effective way for her to optimize her social media campaign?
- A. Use descriptive headlines and text that give users as much information as possible. Use images that are optimized for each social media platform Use the same images each time the information is posted for brand consistency.
- B. Use the same post headlines and images across all platforms for brand uniformity. Use the same post multiple times over the course of the campaign in order to create a consistent message.
- C. Use multiple variations of the post over the duration of the campaign with catchy headlines and images that are tailored to each platform. Make sure to never use the exact post twice.
- D. Use headlines and images that are optimized for each platform. Post the information only once on each platform to avoid annoying the user base.
Answer: C
NEW QUESTION 36
A company specialization in Europeriver cruises wants to expand its business to ocean cruises. It has a growing base of followers on popular social media platforms. Which social media tool can they use to attract new followers who are interested in ocean cruising?
- A. Paid advertising
- B. Banner advertising
- C. Organic advertising
- D. Viral advertising
Answer: C
NEW QUESTION 37
Katie has launched a new natural makeup company and is looking to offer her lipstick line to potential new customers using a social media campaign She has recently seen her competitors successfully use influencers to help promote their products to new customers. What should she look for when trying to identify the right potential influencers for her audience?
- A. The 80/20 rule
- B. Promotion, sharing, and engagement
- C. The 90/9/1 rule.
- D. Reach, relevance, and resonance.
Answer: B
NEW QUESTION 38
A marine biology expect works as a guide with a whale-watching tour company. He wants to communicate information on Scientific research, videos of whale sighting and other events to potential tour customer and whale conservation. He also wants to share information from this industry peers. Which social media tool can he use to meet these needs?
- A. Live streaming
- B. Business blog
- C. Micro blog
- D. Webinar
Answer: C
NEW QUESTION 39
A fitness gym club has spent a significant amount of time and money building an online presence in social media. They have built pages on several platforms, gathered an audience and post content regularly. How can the club ensure they are staying on top of rapidly changing trends in social media?
- A. Hire an outside company to take over customer communications on current social media platforms.
- B. Start live streaming videos of exercise classes to encourage more people to join.
- C. Focus on analytic data from their current platforms to identify the customer preferences and demographics.
- D. Schedule quarterly or semi-annual reviews of social media trends to identify new opportunities.
Answer: D
NEW QUESTION 40
A major winter storm has closed a highway that runs through a national park The park service announces the closure on microblogging sites and major social media sites. They get several responses from park visitors requesting evacuation assistance.This behavior is commonly referred to as;
- A. crowsouring
- B. crowdrising.
- C. crowshapping
- D. crowfunding
Answer: A
NEW QUESTION 41
A large paper products company has recently hired a new CEO She is blogging regularly on social media to discuss ways to improve products and reduce negative impact on the environment. Other leaders in the company have engaged in her blog discussions and shared with their departments. This behavior is known as:
- A. return on engagement (ROE)
- B. market repositioning
- C. executive buy-in.
- D. corporate reorganization
Answer: C
NEW QUESTION 42
A company has determined that their typical customer hears about their products from their social media network. Then visits the company Web site and then makes a purchase. What type of conversion attribute model is this?
- A. Last social touch
- B. Position based
- C. Single source
- D. Multi source
Answer: D
NEW QUESTION 43
A large grocery store chain has an print media operation. They publish weekly flyers to be inserted into newspapers. The also frequency send direct mail flyers. How can they best incorporate social media to their advertising mix?
- A. Post the weekly coupon flyer as a PDF.
- B. Post recipes with coupons for the ingredients.
- C. Schedule promotionevents at various store locations.
- D. Post a link to their corporate Web site.
Answer: C
NEW QUESTION 44
You suspect that some of your social media posts are not reaching your target audience. What can you do to improve the effectiveness of your posts?
- A. Evaluate the click through rates to your Web site.
- B. Repeal the same posts over and over.
- C. Create compelling ads and promote well-received organic posts.
- D. Address posts to the entire platform audience.
Answer: C
NEW QUESTION 45
Jenn works for a company that sells non-toxic, environmentally friendly cleaning products.She is making a list of content she would like to use in the social media campaign.What content should she create in order to have an impact across multiple social media platforms?
- A. Images that contain the brand color scheme and products, infographics on the impact of toxic cleaning chemicals on the environment compared to their products and videos demonstrating how well the products work
- B. Several trendy collage images with various filters, an elaborate infographic explaining the chemistry behind their cleaning products and video interviews with various members o( the marketing and sales team
- C. A wide variety of images with eye-popping color schemes, infographics similar to their competitors' and a podcast discussing how well their products work
- D. A profile and a cover photo to repurpose across all platforms and a full length video of an infomercial the company recently aired on regional television
Answer: A
NEW QUESTION 46
A company noticed a recent spike in online posting about of their products. In response, they increased the amount of paid advertising for that particular product. However, sales of the product dropped by 75% in the next 3 months. Which big data value component was missing from the analysis about the spike?
- A. Confidence the combined data had insufficient certainty.
- B. Context; most if the posts were complaints about product performance.
- C. Choice the company used an inadequate data analysis system
- D. Complexity, data from multiple sources was poorly matched and imprecise.
Answer: B
NEW QUESTION 47
Allan works for an event planning company and is creating a curated content article about the ten best games for breaking the ice at parties. He has found articles on the Internet, describing various games, which he wants to incorporate into his own content Which of the following is a best practice for using curated content ethically?
- A. Create a new title, links to the original sources and add personal editorial comments
- B. Use the full text from two articles, plus snippets from others with links to the original articles' Web sites
- C. Use the images and full text from the longest article, add personal editorial comments and create a new title.
- D. Choose multiple articles, pull snippets from them and use one of the titles from the articles.
Answer: A
NEW QUESTION 48
Sarah works for a company that sells professional-wear clothing for women both online and in select retail stores She is conducting a SWOT analysis of the company's social media plan. Which of the following should she have completed first?
- A. A social media audit.
- B. A social media audit and a list of social media goals.
- C. Development of a persona.
- D. Analysis of current user demographic segmentation.
Answer: B
NEW QUESTION 49
Bill owns a small, local video production company. His current customer base consists mostly of local musicians looking for live concert music videos and small start-up businesses in need of social media video advertising. His goal is to increase his bookings.When he creates a social media posting, which of the following messages would be an effective call to action?
- A. Share this with all of your friends
- B. Schedule a video shoot today, to receive a 10% discount
- C. Message me for details
- D. Watch this video compilation to see what services we have to offer.
Answer: B
NEW QUESTION 50
A small business is selling widgets A recent customer is enthusiastic about social media network. What kind of social media communication is this?
- A. Earned communication
- B. Posted communication
- C. Paid communication
- D. Owned communication
Answer: D
NEW QUESTION 51
A yarn store is running an online group with several hundred members on a popular social media site to share newly developed patterns and projects. The group manager notices that only a few members are regularly posting. What can she do to encourage more people to share their projects?
- A. Encourage the frequent posters to contribute more.
- B. Offer free yarn skeins to first time posters.
- C. Create instructional videos of previously posted projects.
- D. Cross post new projects from a quiters group.
Answer: B
NEW QUESTION 52
......
CIW 1D0-623 Exam Syllabus Topics:
| Topic | Details |
|---|---|
| Topic 1 |
|
| Topic 2 |
|
| Topic 3 |
|
| Topic 4 |
|
| Topic 5 |
|
| Topic 6 |
|
| Topic 7 |
|
| Topic 8 |
|
| Topic 9 |
|
| Topic 10 |
|
| Topic 11 |
|
| Topic 12 |
|
| Topic 13 |
|
| Topic 14 |
|
| Topic 15 |
|
| Topic 16 |
|
Updated Test Engine to Practice 1D0-623 Dumps & Practice Exam: https://www.itpass4sure.com/1D0-623-practice-exam.html
Pass CIW 1D0-623 PDF Dumps Recently Updated 56 Questions: https://drive.google.com/open?id=1jFtVoKBQGupUNP1mzD-AGE0sNkCUvABa
