Latest [Sep 20, 2021] CIW 1D0-623 Exam Practice Test To Gain Brilliante Result
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NEW QUESTION 32
The author, graphic designer and publisher of a series of graphic novels will be making appearances to sign their work at a major fan conference What would be the best strategy to attract the largest number of customers to the signing?
- A. Update their biographies on Linkedin
- B. Share videos of previous signings on YouTube.
- C. Schedule an event on Facebook.
- D. Post images from the novels to Pinterest
Answer: B
NEW QUESTION 33
Matthew and Ashely are trying to decide whether their company would benefit from having an instagram account. What is some of the demographic information they must consider in order to make this decision?
- A. Age of their customers, customer income and gender
- B. Marital status, customer income and brand loyalty
- C. Gender, personality and geographic segment
- D. Geography, favorite activities and customer income
Answer: A
NEW QUESTION 34
Connie is the social media risk manager for a large retail shopping service. She has a comprehensive strategy to manage social media risks. She has implemented a program to train all departments within the company to be risk-aware. What tasks should she perform to ensure all departments are performing as expected?
- A. Monitor activities for risks, measure and gather appropriate data and create reports that assess risks and suggest controls.
- B. Monitor activities for risks, train employees to identify risks and search social media data to support discovery or legal questions.
- C. Create and revise policies for risk assessment, monitor activities for risks and create reports that assess risks and suggest controls
- D. Identify control requirements for risk assessment, identity regulatory or financial risks and create reports that assess risks and suggest controls
Answer: B
NEW QUESTION 35
A major winter storm has closed a highway that runs through a national park The park service announces the closure on microblogging sites and major social media sites. They get several responses from park visitors requesting evacuation assistance.This behavior is commonly referred to as;
- A. crowshapping
- B. crowdrising.
- C. crowsouring
- D. crowfunding
Answer: C
NEW QUESTION 36
A small business is selling widgets A recent customer is enthusiastic about social media network. What kind of social media communication is this?
- A. Posted communication
- B. Earned communication
- C. Paid communication
- D. Owned communication
Answer: D
NEW QUESTION 37
A company has a goal of increasing revenue from social media sites by 15% in the next quarter. The know the costs of their paid advertising and internal resources to promote the social media platform. They also have a readily available metric (sales orders) and are collecting data on conversions from failover to lead to sale.
What is the company trying to calculate?
- A. Return on engagement
- B. Customer loyalty
- C. Follower sentiment
- D. Return on investment
Answer: A
NEW QUESTION 38
Erin has been assigned to grow the social media community for a health care provider association She wants to include open job postings and mentoring sections in the community to help people network What types of risks will she need to address as she develops the strategy for these community areas?
- A. Regulatory compliance and privacy violations
- B. Damage to reputation and legal issues.
- C. Cybercrime and financial loss
- D. Theft of intellectual property and corporate identity
Answer: A
NEW QUESTION 39
In order to be considered as part of a brand's primary audience, a persona must be:
- A. considered a brand ambassador, a customer who regularly interacts with your brand and a returning customer.
- B. a returning customer who shares the product with other users and who regularly interacts with your brand.
- C. someone who is interested in the product, wants to share the product with more users and is able to afford the product.
- D. someone who is interested in the product, needs the product and is able to afford the product.
Answer: D
NEW QUESTION 40
A marketing company is developing a promotional service that it will offer to various clients.The service includes daily posts on popular social media platforms including information about selected products, a map of the client's current location and the dale/time the product is available.What kind of business client would best benefitfrom this social mediastrategy's?
- A. An art gallery selling antique paintings.
- B. A mobile pet grooming service.
- C. A gourmet food truck selling upscale sandwiches.
- D. A franchise restaurant company with 30 locations.
Answer: A
NEW QUESTION 41
During which stages of the social media strategy planning cycle should you perform social media optimization (SMO)?
- A. Define strategies, implement; monitor and adjust; listen and analyze
- B. Implement, monitor and adjust.
- C. Implement, monitor and adjust, listen and analyze.
- D. Listen and analyze, identify the target audience, set goals, define strategies, implement, monitor and adjust
Answer: D
NEW QUESTION 42
Allan works for an event planning company and is creating a curated content article about the ten best games for breaking the ice at parties. He has found articles on the Internet, describing various games, which he wants to incorporate into his own content Which of the following is a best practice for using curated content ethically?
- A. Use the full text from two articles, plus snippets from others with links to the original articles' Web sites
- B. Use the images and full text from the longest article, add personal editorial comments and create a new title.
- C. Create a new title, links to the original sources and add personal editorial comments
- D. Choose multiple articles, pull snippets from them and use one of the titles from the articles.
Answer: C
NEW QUESTION 43
Which of the following is a social media optimization technique that can aid in search engine optimization?
- A. Creating as many posts as possible, regardless of user engagement.
- B. Share content from third parties that will engage users.
- C. Make sure all social media posts link back to your company's Web site.
- D. Filling out all social media profiles completely.
Answer: D
NEW QUESTION 44
Stuart is the social media risk manager for an international drone enthusiasts association. He has noticed various chapters around the world using images and copyrighted materials. What shouldStuart do to ensure the association's social media sites are in compliance with the various legal regulations internationally?
- A. File a lawsuit against the users for posting copyrighted materials on his site.
- B. Require users to accept a terms-of-use license and privacy policy before they can post any content
- C. mail the users and request they show permission they are allowed to use the materials.
- D. Contact the owners of the copyrighted materials and request a fee to remove the materials from the sites.
Answer: B
NEW QUESTION 45
Drew is managing a social media advertising campaign. He has selected a popular social site. The site has a flat membership fee, plus a pay per-click fee. Drew will also be outsourcing the graphical design of the ads.
What information do you need to calculate the cost-per-click of the campaign?
- A. Total budget amount, pay-per-click fee and total clicks made.
- B. Graphic design cost, membership fee. pay-per-click fee and total clicks made.
- C. Employee compensation, cost of goods sold and pay-per-click fee.
- D. E-commerce site listing fees. Wet* site development costs and pay-per-click fees.
Answer: A
NEW QUESTION 46
A company noticed a recent spike in online posting about of their products. In response, they increased the amount of paid advertising for that particular product. However, sales of the product dropped by 75% in the next 3 months. Which big data value component was missing from the analysis about the spike?
- A. Confidence the combined data had insufficient certainty.
- B. Choice the company used an inadequate data analysis system
- C. Complexity, data from multiple sources was poorly matched and imprecise.
- D. Context; most if the posts were complaints about product performance.
Answer: D
NEW QUESTION 47
A marketing team has received a report that identifies several target audiences. They develop a plan to offer new products to the audiences based on the data in the report. What stage of social media mining is this?
- A. Data mining and patterning
- B. Data transformation
- C. Evaluation and interpretation
- D. Target data preprocessing
Answer: D
NEW QUESTION 48
When evaluating a visualization of social network members, the influencers are generally considered the most important This is known as?
- A. Structural equivalence
- B. Reciprocity
- C. Centrality
- D. Transivity
Answer: D
NEW QUESTION 49
You suspect that some of your social media posts are not reaching your target audience. What can you do to improve the effectiveness of your posts?
- A. Evaluate the click through rates to your Web site.
- B. Address posts to the entire platform audience.
- C. Create compelling ads and promote well-received organic posts.
- D. Repeal the same posts over and over.
Answer: C
NEW QUESTION 50
A company can use statics from social media to predict behavior. What kind of big data strategy is this?
- A. Performance management
- B. Decision science
- C. Data exploration
- D. Social analysis
Answer: C
NEW QUESTION 51
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