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Last Updated: Sep 12, 2026

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  • Creating a webinar event
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For more info read reference:

Microsoft learning site

Reference: https://www.microsoft.com/en-us/learning/exam-mb-220.aspx

Microsoft MB-220 Exam Syllabus Topics:

SectionObjectives
Manage marketing information- Segment customer data
  • 1. Advanced segmentation rules
    • 2. Static and dynamic segments
      - Manage leads and contacts
      • 1. Contact segmentation and profiling
        • 2. Lead lifecycle management
          Design and manage marketing content- Manage customer journeys
          • 1. Trigger-based automation
            • 2. Journey design and orchestration
              - Create marketing emails
              • 1. A/B testing and tracking
                • 2. Email templates and personalization
                  Manage events and leads- Event planning and execution
                  • 1. Track event participation
                    • 2. Configure event registration
                      - Lead qualification and scoring
                      • 1. Convert and nurture leads
                        • 2. Define lead scoring models
                          Configure Microsoft Dynamics 365 Marketing- Manage security and permissions
                          • 1. Configure user access for marketing features
                            • 2. Assign security roles
                              - Set up marketing application settings
                              • 1. Configure business units and organizational settings
                                • 2. Configure marketing email and domains
                                  Analyze marketing performance- Marketing analytics and insights
                                  • 1. Customer engagement metrics
                                    • 2. Dashboards and reports

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