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Salesforce Marketing Cloud Intelligence Accredited Professional Sample Questions:

1. Which two statements are correct regarding the Parent-Child configuration?

A) Parent-Child allows sharing both dimensions and measurements
B) Parent-Child links different tables based on shared key values
C) A Parent-Child cannot be configured between an Ads data stream type and a Conversion Tag one.
D) Parent-Child configurations can cause performances issues

2. After uploading a standard file into Marketing Cloud intelligence via total Connect, you noticed that the number of rows uploaded (to the specific data stream) is NOT equal to the number of rows present in the source file. What are two resource that may cause this gap?

A) Main entity is not mapped
B) The source file does not contain the media Buy entity
C) All mapped Measurements for a given row have values equal to zero
D) The file does not contain any measurements (dimension only)

3. What are unstable measurements?

A) Measurements for which Aggregation Settings are set as 'Auto' and Granularity is set as 'None'.
B) Measurements for which Aggregation Settings are set as 'Not Auto' and Granularity is set as 'Not Empty'.
C) Measurements for which Aggregation Settings are set as 'Not Auto' and Granularity is set as 'None'.
D) Measurements that are set with the LIFETIME aggregation function

4. Which three statements accurately describe the different data stream types in Marketing Cloud intelligence?

A) Every data stream type includes the Medio Buy entity
B) All data stream types share at least one mutual measurement
C) All data stream types consist of at least one entity
D) Each data stream type has its own set of measurements
E) Each data stream type has Its own main entity

5. An implementation engineer has been asked to perform a QA for a newly created harmonization field, Color, implemented by a client.
The source file that was ingested can be seen below:

The client performed the below standard mapping:

As a final step, the client had created the field 'Color'. As can be seen, it is extracted from the Creative Name (after the '#' sign).
For QA purposes, you have queried a pivot table, with the following fields:
* Media Buy Key
* Media Buy Name
* In View Impressions
The final pivot is presented below:

A) A calculated dimension was created with the formula: EXTRACT([Creative_Namel, #1)
B) A Harmonized dimension was created via a pattern over the Creative Name.
C) An EXTRACT formula (for Color) was written and mapped to a Creative custom attribute.
D) An EXTRACT formula (for Color) was written and mapped to a Media Buy custom attribute.

Solutions: