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IBM C2080-470 Exam Syllabus Topics:

SectionObjectives
Performance, Optimization, and Reporting- Campaign optimization
  • 1. Resource management
    • 2. Run-time optimization techniques
      - Reporting and analytics
      • 1. Performance metrics interpretation
        • 2. Campaign reporting tools
          Campaign Design and Flowcharts- Campaign structure
          • 1. Process box usage
            • 2. Campaigns, sessions, and flowcharts
              - Flowchart development
              • 1. Audience selection and segmentation
                • 2. Data manipulation and extraction
                  Unica Campaign Architecture and Components- Campaign server architecture
                  • 1. System components and services
                    • 2. Platform integration overview
                      - Installation and configuration
                      • 1. Environment setup requirements
                        • 2. Deployment models
                          Segmentation and Targeting- Target list generation
                          • 1. Offer assignment
                            • 2. Optimization rules
                              - Audience segmentation techniques
                              • 1. Advanced segmentation rules
                                • 2. Cell creation and management
                                  Offers and Treatment Management- Treatment rules
                                  • 1. Contact policies
                                    • 2. Eligibility rules
                                      - Offer creation and management
                                      • 1. Offer templates and attributes
                                        • 2. Offer versions and lifecycle

                                          IBM Unica Campaign V8.5 Sample Questions:

                                          1. A specialist is responsible for making sure that Unica Campaign flowcharts run successfully. If an error occurs, the specialist needs to be informed by email. Therefore, the specialist creates a batch script which interacts with the mail server and sends an email to the IT department helpdesk to be informed in case problems arise in a Campaign flowchart. Where can the specialist best relate to this script from within the Campaign flowchart? The specialist creates an outbound trigger, invokes the batch script in the trigger, and:

                                          A) assigns it in the Advanced settings section on the Campaign flowchart and has the trigger run on Flowchart Run Error.
                                          B) assigns a trigger in a mail list or call list process.
                                          C) uses the eMessage process to send out these emails.
                                          D) schedules a trigger to run on a case-by-case basis.


                                          2. A customer wants to set up their environment to allow concurrent campaign runs and a high volume of users designing ad hoc flowcharts. To control a marketing user's ability to affect performance by profiling database data from within a flowchart, the specialist can restrict the marketing user's ability to profile:

                                          A) when mapping tables.
                                          B) when configuring the data source.
                                          C) in the flowchart's Admin menu.
                                          D) in the Configuration settings of Campaign > partitions > partition[n] > server > dataProcessing.


                                          3. A customer is using LDAP and when they synchronize the users they receive an error message on the screen. Which log file would allow the user to capture more detailed logging for this event?

                                          A) platform.log
                                          B) ac_sess.log
                                          C) ac_web.log
                                          D) specific log configured under Settings > Configuration --> Platform > security > ldapSynchronization


                                          4. In a Unica Campaign deployment there is a requirement to increase the HTTP inactive session timeout from the default 30 minutes to 60 minutes. This can be accomplished by changing the session-timeout parameter in which of the following files?

                                          A) web.xml in the Campaign war file
                                          B) campaign_navigation.xml under <CAMPAIGN_HOME>/conf
                                          C) jaas.config under <CAMPAIGN_HOME>/conf
                                          D) config.xml under <CAMPAIGN_HOME>/conf


                                          5. In Unica Campaign, when can a specialist configure whether a mailing should be Standard or Transactional?

                                          A) While configuring the Emessage document.
                                          B) While configuring the Output List table.
                                          C) While configuring the Emessage process box.
                                          D) While configuring the Emessage mailing tab.


                                          Solutions:

                                          Question # 1
                                          Answer: A
                                          Question # 2
                                          Answer: A
                                          Question # 3
                                          Answer: A
                                          Question # 4
                                          Answer: A
                                          Question # 5
                                          Answer: D

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