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Facebook 600-101 Exam Syllabus Topics:

Facebook Certified Community Manager Sample Questions:

1. A hair salon supplier wants to create an online community to boost online store sales. The goal is to track trends and showcase products.
Their mission is to become the leading source for style inspiration, which requires them to stay at the forefront of a fast-moving industry and maintain appeal among a mass audience.
On which set of KPIs should the community manager focus?

A) Reach Audience growth Sentiment
B) Reach Sentiment Website traffic
C) Reach Website traffic Audience growth
D) Website traffic Sentiment Audience growth

2. The community manager of a professional networking group hosts an annual in-person event. The community needs to rapidly transition the event to an online environment.
What should the community manager do to keep people engaged during the online event?

A) Create an ad and target attendance from outside communities
B) Ask attendees to create sub-communities and monitor conversations
C) Create a schedule and invite attendees to sessions that align with their interests
D) Start a new community and post event content there

3. An online book club has a strict policy regarding self-promotion in the group. Community members are encouraged to share content about their favorite books or an upcoming release from an author, but they cannot promote their own work.
A new member joins the group and immediately posts a link to buy a book that he wrote. Upon seeing this post, several other group members comment with links to their websites to promote their work. The community manager wants to reinforce the group rules to the members.
Which two actions should the community manager take? (Choose 2)

A) Reply to the post and explain that this behavior is not allowed.
B) Delete the post and use the Give Feedback feature.
C) Remove the member who created the post from the group.
D) Repost the group guidelines regarding self-promotion.

4. The management team of a mobile app has expectations of maintaining a high level of efficiency. A community member of a group for the app has posted the same question several times over the past few weeks. The team has responded several times that the solution for that problem is still being developed. The member has started to repeatedly ask the same question in comments on unrelated posts.
The community manager needs to ensure this community member does not negatively affect other members.
How should the community manager proceed?

A) Reach out privately to the member to ask if responses from the team are unclear.
B) Block the member from the group to avoid the subject.
C) Invite other members to clarify that the question has been answered.
D) Remove the comment with the appropriate rule and explain possible disciplinary actions.

5. A jewelry brand has a Facebook Page it uses to attract people to its website.
The community manager regularly selects top performing organic posts to be repurposed into creative for paid ads on Facebook.
The community manager has the following pieces of content: Post type Reach Engagement Website clicks Conversion rate Livestream 15,745 5,432 805 5%
Image 7,998 2,362 799 10%
Poll 4,770 1.520 175 3.6%
Video 10,523 5,480 429 4%
Which piece of content should the community manager expect to perform best in an initial advertising campaign?

A) The image
B) The video
C) The livestream
D) The poll

Solutions: