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Facebook Certified Community Manager Sample Questions:

1. The head of community management for an online tourism company hires 15 regional community managers. Each community manager is responsible for one regional Facebook Page and Instagram account. The head of community management needs to provide leadership with overall metrics and sentiment.
To set up a global reporting system, what should the head of community management do?

A) Hold a daily meeting with the full team to track progress for each region
B) Ask each regional manager to submit an individual report, then merge those into one report
C) Create a template and require each regional manager to submit results that are above the benchmark
D) Create a template and require each regional manager to complete that template every month

2. The community manager of a small business group joins a Facebook networking group as a member and leaves responses on multiple posts.
The community manager's comments negatively compare the management styles of both groups, which goes against the rules of the networking group.
The community manager of the networking group wants to reinforce to the whole community that every group has its own rules and culture.
Which two actions should the community manager of the networking group take? (Choose 2)

A) Repost a group rule and mute them for seven days
B) Reply to the member's comment and tag them in the rule post
C) Remove the member from the group
D) Delete the member's comments and mute them for seven days

3. The community manager of a professional networking group hosts an annual in-person event. The community needs to rapidly transition the event to an online environment.
What should the community manager do to keep people engaged during the online event?

A) Create an ad and target attendance from outside communities
B) Ask attendees to create sub-communities and monitor conversations
C) Create a schedule and invite attendees to sessions that align with their interests
D) Start a new community and post event content there

4. A hair care brand is launching a new product line for men. Its existing Instagram community consists primarily of women. The community manager wants to market to male followers and build an integrated strategy for both men and women.
What should the community manager do to meet this goal?

A) Create a social media account for the new product
B) Tag influencers to share the content and campaign hashtag
C) Create targeted posts and ensure the content and tone are inclusive
D) Change content strategy to target male followers during launch

5. A jewelry brand has a Facebook Page it uses to attract people to its website.
The community manager regularly selects top performing organic posts to be repurposed into creative for paid ads on Facebook.
The community manager has the following pieces of content: Post type Reach Engagement Website clicks Conversion rate Livestream 15,745 5,432 805 5%
Image 7,998 2,362 799 10%
Poll 4,770 1.520 175 3.6%
Video 10,523 5,480 429 4%
Which piece of content should the community manager expect to perform best in an initial advertising campaign?

A) The image
B) The video
C) The livestream
D) The poll

Solutions: