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Salesforce Pardot-Specialist exam is a computer-based test that consists of 60 multiple-choice questions. Pardot-Specialist exam duration is 90 minutes, and candidates must score at least 67% to pass the exam. Pardot-Specialist exam fee is $200, and candidates can take the exam at any of the authorized testing centers or remotely from their home or office. Pardot-Specialist exam covers topics such as Pardot administration, lead generation, email marketing, lead nurturing, and reporting.
NEW QUESTION # 71
Which three activities would make a prospect active?
Choose 3 answers
- A. visiting a Pardot-tracked page
- B. Opening a Pardot email
- C. Submitting a Pardot form
- D. Clicking on a custom redirect
- E. Sending an email to their assigned user
Answer: A,C,D
NEW QUESTION # 72
A marketing user wants prospects to be added to a list when they click on a link in a list email. Where would this action be added in order to add the prospect to the specific lift?
- A. On the Testing' tab of the list email
- B. On the 'Sending' tab of the email template
- C. On the Testing' tab of the email template
- D. On the 'Sending' tab of the 1st email
Answer: D
NEW QUESTION # 73
How can you send an automated email to a prospect after they fill out a form?
- A. Using aCompletion Action
- B. None of the above
- C. Using a Segmentation Rule
- D. Using an Automation Rule
Answer: A,D
NEW QUESTION # 74
New prospects match a dynamic lists rule criteria. This dynamic list is used as a recipient list on an engagement studio program.
What will happen to the new prospects if the program is currently running and theprospects have not run through the engagement studio program before?
- A. The prospects are added to the program and automatically start processing through the program.
- B. The prospects are added to the program, but wait for a user to manually select them to process.
- C. The prospects remain on the list, but are NOT added to the program until the next day.
- D. The prospects are added to the program, but do NOT start processing until the program is paused and restarted.
Answer: A
NEW QUESTION # 75
There are a number of unassigned prospects in the Lenoxsoft database that have NOT been active in more than 60 days. An automation rule is set to assign prospects once they reach a score of 100.
What automatic workflow can be created to prevent them from getting assigned?
- A. Create a segmentation rule based on the prospects time to adjust their score to 0 if they haven't been active in 60 days.
- B. Create an automation rule based on the prospects time to adjust their score to 0 if they haven't been active in 60 days.
- C. Create a dynamic list based on the prospects time to adjust their score to 0 if they haven't been active in 60 days.
- D. Create a completion action based on the prospects time to adjust their score to 0 if they haven't been active in 60 days.
Answer: B
NEW QUESTION # 76
How many times can one automation rule match an individual prospect?
- A. 0
- B. 1
- C. 2
- D. 3
Answer: A
NEW QUESTION # 77
Which two considerations must be made when creating a repeating automation rule?
Choose 2 answers
- A. Setting a date for when prospects can no longer match the repeating automation rule
- B. Setting how many prospects are allowed to match the repeating automation rule
- C. Setting how many days must pass before a prospect can match the repeating automation rule
- D. Setting the number of times a prospect can match the repeating automation rule
Answer: C
NEW QUESTION # 78
What information can you access on the Prospect List?
- A. Prospect's Name
- B. Prospect's Grade
- C. Prospect's Company
- D. Date of when prospect converted from a visitor
- E. Date of prospect's last activity
- F. Prospect's Title
- G. Prospect's Score
- H. Prospect's Email Address
Answer: A,B,C,E,G
NEW QUESTION # 79
In which two ways does a Pardot prospect sync with a Salesforce Lead or Contact record?
Choose 2 answers
- A. Shared Assigned User ID
- B. Shared email address
- C. Shared tracking pixel
- D. Shared CRM ID
Answer: A,D
NEW QUESTION # 80
Which two events allow for a prospect's Pardot campaign to be set? (Choose two answers.)
- A. When a profile is associated with the prospects.
- B. When the Google Analytics connector is enabled within Pardot, which will associate prospects with third-party campaigns.
- C. When prospects are added to a static list.
- D. When new prospects are imported into Pardot via a .csv file.
Answer: B,D
NEW QUESTION # 81
LenoxSofts marketing manager wants to keep email branding consistent. They want Pardot users to be able to select this email content when building out engagement studio programs, one-to-one emails, and autoresponders.
How could this goal be achieved?
- A. Create and publish an email template
- B. Create a list email draft
- C. Create an email template draft
- D. Create an operational email
Answer: A
NEW QUESTION # 82
What must happen in order for a newly created lead record in Salesforce to be created in Pardot immediately? (Choose two answers.)
- A. Lead record has a prospect ID at the time of creation
- B. Lead record has an email address at the time of creation
- C. Salesforce connector has sync all setting turned on
- D. Salesforce connector set to automatically create prospects
Answer: C,D
NEW QUESTION # 83
How can a Prospects score be changed?
- A. Segmentation rule
- B. Profile
- C. Completion Actions
- D. Manually
Answer: C,D
NEW QUESTION # 84
There are absolutely no restrictions on how you assign custom users abilities.
- A. True
- B. False
Answer: A
NEW QUESTION # 85
A custom redirect has a completion action to add a tag of "clicked" to all prospects that click it. An unknown visitor clicks on the link and then fills out the form as Bob. A prospect also clicks on the link and fills out a form as Kate.
Which three things will affect the prospect records based on these activities? (Choose three answers.)
- A. Kate's prospect record will have a tag of "clicked" applied to it.
- B. Bob's visitor record will have a tag of "clicked" applied to it.
- C. Bob's prospect record will have a tag of "clicked" applied to it.
- D. Kate's prospect record will show her clicking on the link and filling out the form.
- E. Bob's prospect record will show him clicking on the link and filling out the form.
Answer: A,D,E
NEW QUESTION # 86
What list email or email template report deliverability metric could indicate an unverified sending domain?
- A. Skimmed percentage
- B. Total queued
- C. Hard bounces
- D. Forward count
Answer: C
NEW QUESTION # 87
A Marketing Manager wants to send out an email to a list of prospects that are assigned to several different sales raps. Some of these prospects are syncing with Leads In Salesforce, and some are syncing with Contacts. Each prospect should receive the email from their prospects assigned rep.
How should the Marketing Manager accomplish this?
- A. Select General User for the Sender of the email
- B. Select Specified User for the Sender of the email
- C. Select Assigned User for the Sender of the email
- D. Select Account Owner for the Sender of the email
Answer: C
NEW QUESTION # 88
You want to get some insight into a prospects score at each stage in their lifecycle. What Pardot report can you use?
- A. Form report
- B. List email report
- C. Prospect lifecycle report
- D. Conversions report
Answer: C
NEW QUESTION # 89
What is the best practice when users leave the company and have assigned prospects?
- A. Reassign all prospects in the CRM
- B. Review and modify any completion actions, automation rules, drip programs and dynamic lists that reference the user.
- C. All of the above
- D. Delete the user from Pardot
- E. A & B
Answer: D
NEW QUESTION # 90
What is tracked by the custom email links generated by Pardot?
- A. Link clicks
- B. Email opens
- C. Unsubscribe
- D. Page visits
- E. Form completions
Answer: A,B,D
NEW QUESTION # 91
What information is required when creating a prospect manually?
- A. Campaign, Email, Full Name, Profile
- B. Campaign, Company, Email, Score
- C. Campaign, Email, Profile, Score
- D. Account, Email, Profile, Score
Answer: C
Explanation:
Explanation
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NEW QUESTION # 92
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