[Nov 26, 2021] Free Oracle 1Z0-1032-20 Exam Questions & Answer
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NEW QUESTION 29
Before moving a campaign to production you need to test whether the links are working properly.
What functionality should you use in Responsys?
- A. In the Testing section of a campaign Workbook, there is a Test links button that can automate this process.
- B. In Program, you can use the Test tab because it will display any issues with links according to a campaign.
- C. Using RPL, use the clickthrough() method to iterate through the associated link table and test that they do not retrieve 404 errors.
- D. You should test all links manually.
Answer: B
NEW QUESTION 30
You are planning an integration of Salesforce.com and Responsys. You navigate to the Account Administration screen to configure the access to Salesforce.com, but the configuration options are not available.
What is the reason for this?
- A. Responsys Customer Support must first enable the Salesforce integration functionality before the Account Administrator can configure the access between Salesforce.com and Responsys.
- B. You need to work with Salesforce.com technical resources to configure the gateway to Responsys from within the Salesforce.com application.
- C. You must first create a new Salesforce Connect job to enable the automated data feed between the Salesforce.com and Responsys contacts lists.
- D. You need to create a new user specifically for Responsys from within the Salesforce.com application.
Answer: A
NEW QUESTION 31
You need to comment your RPL code so that it doesn't get generated in the source HTML for a campaign.
- A. <comment> and </comment>
- B. <!-- and -->
- C. <<-- !~ -->
- D. <#-- and -->
Answer: D
NEW QUESTION 32
What three actions must you take to set up your new IP for deliverability success with your major ISPs?
(Choose three.)
- A. Set up a backup IP address so you will get through to the inbox even if you are blocked by an ISP.
- B. Do everything possible to remove lapsed, bounced, or old email addresses to increase the possibility of getting your emails into the inbox.
- C. Automate the daily delivery of Insight Deliverability reports for your warm-up campaigns, especially the Feedback Loop reports to check on true spam complaint rates.
- D. Ensure that your warm-up audience lists consist of recently opted-in, opened/clicked within the last few months, or are known brand advocates.
Answer: A,B,C
NEW QUESTION 33
Using Email Message Designer, identify two HTML tags that you can use to create a dynamic region for an email campaign. (Choose two.)
- A. <br>
- B. <div>
- C. <dynamicregion>
- D. <td>
Answer: A,B
NEW QUESTION 34
You were in the middle of implementing a new campaign when you were pulled out of it to handle another priority. You now have time to return to configuring the campaign requirements, but are not sure what requirements you completed and what still need to be addressed.
What steps should you take to understanding the remaining issues that require further configuration in Responsys?
- A. Navigate to the Workbook and click the EMD button.
- B. Navigate to the Workbook and click the Validate button.
- C. Navigate to the Workbook and click the Version Test button.
- D. Navigate to the Version Test screen and click the Workbook button.
Answer: C
NEW QUESTION 35
A third-party system export of data that is required to be imported as supplemental table data in Responsys is in XML format. The XML file is located on the SFTP server and ready for you to configure the Connect import job in Responsys.
What is your next step?
- A. Create an Import Supplemental Table job in Responsys for this file.
- B. Create an Import Supplemental Table job in Responsys for this file and ensure to select the XML to CSV conversion check box.
- C. Discuss with the team that Responsys doesn't accept XML formatting for importing Supplemental Table data and a solution to transform the data will be required.
- D. Create an Import Supplemental Table job in Responsys for this file and select XML as the Fields are delimited check box.
Answer: C
NEW QUESTION 36
Your new Responsys customer wants to begin sending email campaigns.
Which three practices should they employee for their IP address warm-up process? (Choose three.)
- A. Send carefully planned content to highly engaged recipients.
- B. Test out a new re-engagement email campaign by sending emails to lapsed or nonengaged subscribers.
- C. Establish an initial reputation with each major ISP by demonstrating that you are sending to valid email addresses with very few complaints or hard bounces.
- D. Establish volume levels going through your major ISPs as quickly as possible so you can begin reaching your subscribers without suffering declines in response rates.
- E. Minimize complaints and bounces to establish a good reputation with each ISP.
Answer: A,C,E
NEW QUESTION 37
How should you produce an Insight Report that gives you the total number of individuals (unique email addresses) who clicked a link in an email campaign in the first three days after it was sent?
- A. Measure = Responders, Interval = 3 days
- B. Measure = Single Clicks, Sent Date = 3 days
- C. Measure = Total Clicks, Interval = 3 days
- D. Measure = Unique Conversions, Event Date = 3 days
- E. Measure = Responders, Event Date = 3 days
Answer: C
NEW QUESTION 38
When you add a Conversion Tracking Tag to a Conversion Acknowledgement page, each time a visitor completes a transaction, conversion credit will be attributed to the sourcing campaign by default.
Which name-value pair should you append to the Conversion Tracking Tag to clear the cookie in order to eliminate potential duplicate reporting?
- A. action=once
- B. tracking-once
- C. action=last
- D. tracking=first
- E. action=single
Answer: B
NEW QUESTION 39
You need to create four versions of the same campaign with different subject lines to see which one receives the most opens and clicks. You are using EMD to create the campaign.
How should you do this with Responsys?
- A. Create one campaign. Then in the program, configure a winner selection element and a Send Email Campaign element for the campaign. Publish the campaign and then determine the winner in a few days.
- B. Create one campaign and configure the multivariate testing functionality available via the Version Test button in EMD of the campaign. Create a program that launches this campaign.
- C. Create four campaigns and configure the multivariate testing functionality available via the Version Test button in EMD for each campaign.
- D. Create four campaigns. Then in the program, configure a winner selection element and a Send Email Campaign element for each campaign. Publish the campaign and then determine the winner in a few days.
Answer: D
NEW QUESTION 40
Your client wants to be able to analyze the marketing campaign performance in Insight reports broken down by two criteria available in the profile list (Gender and Country). You created the Segment Group following the directions in the Help documentation, but when you run the Insight reports, the Segment reports display
"undefined".
What is the reason for the failure?
- A. You did not declare the fields used to define the segment groups in the Data section of the campaign workbook.
- B. You did not select and assign the segment group in the Campaign settings of the campaigns to be analyzed by the segment criteria before launching the campaign.
- C. You should have created a corresponding filter for each rule set to be used to identify the segment group.
- D. You don't have the segment group feature enabled in the Account Administration settings.
Answer: B
NEW QUESTION 41
A published campaign has an issue that has halted campaign launches. Because of this issue, email notifications were sent to all the key stake holders regarding the failures. You have been contacted to figure out exactly what the issue is, report the issue and if possible fix it.
How should you locate the campaign that is facing this issue?
- A. Use the Campaign Search feature.
- B. Look in each folder until you find the campaign.
- C. Use the Campaign Debugger tool.
- D. Use the Manage Campaign screen.
Answer: A
NEW QUESTION 42
You are asked to troubleshoot a dynamic campaign that is not inserting content correctly for VIP subscribers.
You learn that VIP subscribers who have spent more than $3,000 are not receiving messages with the proper promotional code associated with their status level. The amount of money a subscriber has spent is stored in the AMT_PURCHASES attribute as number data type. The set of rules is as follows:
- Rule 1: AMT_PURCHASES Greater than 100
- Rule 2: AMT_PURCHASES Greater than 1000
- Rule 3: AMT_PURCHASES Greater than 3000
Identify the solution.
- A. Responsys requires that the money data type be assigned, because it doesn't support the number data type to be used for monetary values.
- B. Responsys executes rules in sequential order, so any subscriber with more than $100 in spending will have the content inserted associated with the first rule and the rest of the rules will never be resolved.
Either the order of the rules should be reversed or the conditional logic should bechanged to use different operators. - C. The rule set should be changed:1. Rule 1: AMT_PURCHASES Greater than or equal to 1002. Rule 2:
AMT_PURCHASES Greater than or equal to 10003. Rule 3: AMT_PURCHASES Greater than or equal to 3000 - D. Responsys can't execute rule sets for a dynamic region without a default conditional rule that initializes the rule set to zero. You will need to create the following rule to fix this issue:1. Default Rule 0:
AMT_PURCHASES Equals 0
Answer: B
NEW QUESTION 43
You discovered that your main competitor's employees are subscribed to receive your promotional campaigns directly to their work email addresses.
What should you do in Responsys to prevent your campaigns from being sent to the work email addresses of the competitor's employees, although this is not a complete solution?
- A. Periodically run the scrub utility and delete all email addresses from your competitor's domain.
- B. In the Account Admin screen, select Define email domain rules and create an audience exclusion by entering the competitor's domain name.
- C. Create a Non-Competitor Program using Program Designer.
- D. Search the list for the domain name of the competitor and select the block option for each user that is found.
Answer: A
NEW QUESTION 44
You just completed putting all the HTML and RPL into the Email Message Designer (EMD). You want to see how Responsys will render this code.
What should you do to see this?
- A. Click the Version Test button.
- B. Click the Preview button, which has the eye icon on it.
- C. Select Workbook > Test.
- D. Click the Render button.
Answer: B
NEW QUESTION 45
Which three precautions should you take before deciding to delete a column from a Responsys data source?
(Choose three.)
- A. Ensure that there are no active campaigns referencing the column to be deleted.
- B. Ensure that there are no Connect jobs updating the column to be deleted.
- C. Check to see whether the data column is being used by the customer for external analytics purposes.
- D. Check to make sure there are no forms referencing the column.
Answer: A,B,C
NEW QUESTION 46
You're creating an Opt-In form for your client. After a new customer submits the subscription form, you want to wait for 24 hours and then send them a follow-up email with a discount offer.
How should you create a form rule to accomplish this?
- A. Create a form rule to trigger a custom event. Set up a program to listen for this customer event, wait for
24 hours, then send the follow-up email offer. - B. Create a form rule to trigger a follow-up email message to the form submitter. In the form rule, specify a
24-hour delay before sending the email. - C. Create a form rule to populate a table with the submitted data, then schedule a campaign 24 hours later to send all newly entered subscribers the follow-up email.
- D. Create a form rule that directs the new customer to a URL so they can enter their email address and request the discount coupon.
- E. Create a form rule that schedules a transactional email campaign with the offer 24 hours after each form submission.
Answer: B
NEW QUESTION 47
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