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NEW QUESTION # 12
A marketing manager builds a Smart Campaign with the following Smart List:
What would a person need to do in order to qualify for this Smart Campaign?
- A. Click a link in the email THEN fill out the form
- B. Click a link in the email AND fill out the form
- C. Click a link in the email OR fill out the form
Answer: B
Explanation:
The Smart Campaign you provided has two filters applied:
Clicks Link in Email: This filter ensures the lead clicked a link in a specific email (based on the
"Email" field value).
Fills Out Form: This filter ensures the lead filled out a specific form (based on the "Form Name" field value).
Since both filters are connected withAND, a lead needs to meetbothcriteria to qualify for the Smart Campaign.
They need to click the link in the emailandfill out the form.
NEW QUESTION # 13
Which form feature would a marketing manager use to control a group of fields together on an Adobe Marketo Engage form?
- A. FieldGroup
- B. Visibility Rules
- C. FieldSet
Answer: C
Explanation:
A FieldSet is a group of fields that you can control as a whole. You can use FieldSets to organize your form layout, group related fields together, and dynamically hide or show the entire fieldset depending on another field1. For example, you can use a FieldSet to collect an address field and a payment method field in one place2.
To add a FieldSet to a form, you can follow these steps1:
Go to Marketing Activities.
Select your form and click Edit Form.
Click the + sign and select Fieldset.
Select the fieldset and enter a Label.
Drag the fields you want into the fieldset.
NEW QUESTION # 14
A marketing manager launches an Email Program A/B Test with the test type of Whole Email. They follow best practices when selecting the winning criteria.
Based on Email Program A/B Test Dashboard, which variant is the winning version?
- A. Variant A
- B. Variant C
- C. Variant
Answer: B
Explanation:
To determine the winning version of an Email Program A/B Test, the marketing manager needs to compare the performance metrics of each variant based on the chosen winning criteria1.
The winning criteria can be one of the following: Open Rate, Click to Open, Clicks, or Unsubscribes1.
The Email Program A/B Test Dashboard shows the performance metrics of each variant in a graphical and numerical format2.
Based on the image uploaded by the user, the test type is Whole Email, which means that the entire email content and design are different for each variant1.
Assuming that the winning criteria is Click to Open, which measures the percentage of people who opened the email and clicked on a link3, the winning version is Variant C, as it has the highest Click to Open rate of 18.6%, compared to Variant A (14.8%) and Variant B (12.9%)2.
Variant C also has the highest number of clicks (434) and the lowest number of unsubscribes (28) among the three variants2.
Therefore, based on the Email Program A/B Test Dashboard, Variant C is the winning version. References: 1: Use "Whole Email" A/B Testing | Adobe Marketo Engage 2: Use the Email Program Dashboard - A/B Test View | Adobe Marketo Engage 3: Email Marketing Metrics: How to Measure and Report on Them
NEW QUESTION # 15
When cloning in Adobe Marketo Engage, which two best practices should be followed? (Choose two.)
- A. Clone from the original asset to avoid corruption in assets.
- B. Update token names for the cloned program.
- C. Create all new assets for the cloned program.
- D. Update custom tags, period costs, and name of the cloned program.
Answer: A,D
Explanation:
Maintaining Integrity (A):Cloning directly from the original asset helps ensure that all settings and configurations are copied accurately. This minimizes the risk of introducing errors or corruption during manual recreation.
Customization is Key (C):While the core structure of the cloned program is replicated, certain elements need updating for clarity and accurate reporting:
Custom Tags: Tags help categorize and organize your programs. Adjust them to reflect the purpose of the cloned program.
Period Costs: Ensure period costs are entered for the correct time period of the cloned program to maintain accurate budgeting and ROI tracking.
Name: Use a descriptive and unique name to differentiate the cloned program from the original.
When cloning in Adobe Marketo Engage, it's important to follow certain best practices to ensure the integrity of your assets and programs12.
Clone from the original asset to avoid corruption in assets1: Cloning from the original asset helps to maintain the integrity of the asset and avoid any potential corruption that might occur if you were to clone from a copy1. This ensures that your cloned asset is an exact replica of the original, which can be particularly useful if you want to use the same asset in multiple programs1.
Update custom tags, period costs, and name of the cloned program1: After cloning a program, it's important to update the custom tags, period costs, and name of the cloned program1. This helps to keep your programs organized and allows you to track the performance of each program individually1. Note that period costs will not transfer over, so be sure to add that to your cloned program if you had one set in the original1.
While updating token names for the cloned program (option D) can be a good practice in some cases, it's not generally considered a best practice when cloning in Adobe Marketo Engage1
NEW QUESTION # 16
How would a marketing manager modify the URL of an Adobe Marketo Engage landing page?
- A. Landing Page Actions > URL Tools > URL Builder
- B. Edit Draft > Edit Landing Page > Edit URL Settings
- C. Landing Page Actions > URL Tools > Edit URL Settings
Answer: C
Explanation:
A landing page is a web page that you create and host in Marketo Engage that allows you to capture information from visitors, such as their name, email address, or company name1.
A landing page URL is the web address that visitors use to access your landing page. By default, Marketo Engage generates a landing page URL based on the name of your landing page and the domain of your Marketo Engage instance2.
However, you can modify the landing page URL to make it more SEO friendly, descriptive, or consistent with your branding2.
To modify the landing page URL, you need to follow these steps23:
Go to Marketing Activities and select your program that contains the landing page you want to modify.
Select the landing page and click Landing Page Actions.
Click URL Tools and then click Edit URL Settings.
In the Edit URL Settings dialog box, you can change the following options:
Page Name: This is the part of the URL that comes after the domain name and the slash.
You can enter any alphanumeric characters, hyphens, or underscores. Avoid using spaces or special characters.
Domain Name: This is the part of the URL that identifies your Marketo Engage instance.
You can choose from the available domains that you have configured in your Admin settings. If you have a custom domain, you can also use it here.
SSL:
This is the option to enable or disable secure HTTPS protocol for your landing page. If you enable SSL, your landing page URL will start with https:// instead of http://. This can improve the security and trustworthiness of your landing page. However, you need to have a valid SSL certificate for your domain to use this option.
Click Save to apply your changes to the landing page URL.
References: 1: Landing Pages | Adobe Marketo Engage 2: Edit Landing Page URL Settings | Adobe Marketo Engage 3: 7 Tips for Creating Landing Pages in Marketo - Sponge : Landing Pages | Adobe Marketo Engage :
Edit Landing Page URL Settings | Adobe Marketo Engage : [7 Tips for Creating Landing
NEW QUESTION # 17
To receive marketing emails from a company, a person must sign up via a form submission. Then, an email will be sent that requires a click to confirm the opt-in.
Which type of opt-in process is being used?
- A. Automatic opt-in
- B. Single opt-in
- C. Double opt-in
Answer: C
Explanation:
A single opt-in process is when a person fills out a form and is automatically added to the mailing list without any further confirmation1.
An automatic opt-in process is when a person is added to the mailing list without their explicit consent, such as by pre-checking a box or by purchasing a product2.
A double opt-in process is when a person fills out a form and is then sent an email that requires a click to confirm the opt-in. This ensures that the person has given their permission and has a valid email address13.
Therefore, the correct answer is C. Double opt-in, as it matches the description of the scenario given in the question. References:
1: How to Set Up Double Opt-In (COI) - Marketo
2: Opt-In Email Marketing Benefits and Best Practices for 2024
3: Double opt in process - Marketing Nation
NEW QUESTION # 18
Without using Smart Campaigns, communication limits automatically apply to which two program types?
(Choose two.)
- A. Default
- B. Email
- C. Engagement
- D. Event
Answer: B,C
Explanation:
Communication limits are a feature in Marketo that prevent you from over-emailing your leads by setting a maximum number of emails they can receive per day or per week. Communication limits automatically apply to all email and engagement programs, which are two types of programs that send emails to your leads. Email programs are used to send one-time or recurring emails, while engagement programs are used to send a series of emails over time based on a predefined schedule and logic. You can enable or disable communication limits for each email or engagement program by checking or unchecking the box that says "If a person has reached communication limits, block non-operational emails". Operational emails are emails that are marked ascritical or transactional and should always be sent regardless of communication limits, unsubscribes, or marketing suspensions. Communication limits do not apply to other types of programs, such as default, event, or webinar programs, unless you use smart campaigns within those programs to send emails. Smart campaigns are a way to define the logic and actions for your marketing activities, such as sending emails, updating lead data, adding leads to lists, etc. You can enable or disable communication limits for each smart campaign by checking or unchecking the same box as above. You can also set the default behavior for smart campaigns in the Admin area, under Communication Limits. References:
Enable Communication Limits
More Than You Ever Want To Know About Communication Limits
Email Programs
Engagement Programs
Operational Emails
Smart Campaigns
NEW QUESTION # 19
A marketer is reviewing a Default Program with a channel of Telemarketing. In the Results section of the program Summary tab, there is a line which reads "Success: 52." What does this value represent?
- A. 52 people have been called by telemarketing agents and became members of this program.
- B. 52 people have been assigned a status marked as Success for this channel.
- C. The Engagement Score of this program is 52
Answer: B
Explanation:
A Default Program is a type of program in Marketo Engage that allows you to track and measure the success of any marketing activity that is not covered by the other program types1.
A Channel is a category of marketing activities that share common characteristics, such as Email, Webinar, or Telemarketing2.
A Status is a value that indicates the progress or outcome of a person's interaction with a program or a channel3.
A Success is a status that signifies that a person has achieved the desired result or goal of a program or a channel4.
The Results section of the program Summary tab shows the number of people who have reached each status and the number of people who have reached success for the program.
Therefore, the value of "Success: 52" in the Results section of the program Summary tab means that 52 people have been assigned a status marked as Success for the channel of Telemarketing. This implies that these people have met the criteria or objectives defined by the marketer for the Telemarketing channel, such as booking a meeting, requesting a demo, or making a purchase.
References: 1: Create and measure a default program | Adobe Marketo Engage 2: [Channels and Tags | Adobe Marketo Engage] 3: [Program Statuses | Adobe Marketo Engage] 4: Change Program Success | Adobe Marketo Engage : [Program Summary Tab | Adobe Marketo Engage] : Activating Default Programs in Engagement Stream - Marketo : Channels and Tags | Adobe Marketo Engage : Program Statuses | Adobe Marketo Engage : Program Summary Tab | Adobe Marketo Engage
NEW QUESTION # 20
How would a marketer ensure that all subscribers receive an auto-responder email?
- A. Mark the auto-responder email as Unsubscribed / Marketing Suspended.
- B. Change the subscribers' Unsubscribed / Marketing Suspended status in the Database so they receive the auto-responder email
- C. Mark the email as operational to bypass Unsubscribed / Marketing Suspended.
Answer: C
Explanation:
An auto-responder email is an email that is automatically sent to a lead when they perform a certain action, such as filling out a form, clicking a link, or downloading a resource. An auto-responder email can be created using an email program or a smart campaign in Marketo. To ensure that all subscribers receive an auto-responder email, regardless of their Unsubscribed or Marketing Suspended status, the email should be marked as operational. Operational emails are emails that are considered critical or transactional and should always be delivered to the lead, unless they are Email Invalid or Blacklisted. To mark an email as operational, follow these steps:
In the Marketing Activities area, select the email program or smart campaign that contains the auto-responder email.
In the email program, go to the Email tab and click Edit Draft. In the smart campaign, go to the Flow tab and find the Send Email step.
In the email editor, go to the Settings tab and check the box that says "This is an operational email".
Save and approve the email.
By marking the email as operational, the email will bypass the communication limits and the Unsubscribed or Marketing Suspended filters that normally prevent non-operational emails from being sent. However, operational emails should be used sparingly and only for essential communications, such as confirmations, receipts, reminders, or notifications. They should not be used for promotional or marketing purposes, as this may violate the privacy and consent preferences of the leads and the email regulations of different countries. References:
Email Auto-Response
Operational Emails
What Is an Email Autoresponder and How It's Used in Marketing
NEW QUESTION # 21
A marketing manager wants to hide the Phone field on a global Adobe Marketo Engage form if the visitor has already submitted their phone number in the form on a previous visit.
Which form feature would be used to achieve this?
- A. Form Pre-filling
- B. Progressive Profiling
- C. Input Masking
Answer: B
Explanation:
To achieve this, you can use the Visibility Rules feature of Marketo forms1. Visibility Rules let you specify an operator and one or more values to trigger the visibility change of a field or fieldset. For example, you can hide the Phone field unless the visitor has already submitted it in the form on a previous visit. Here is how you can do this:
Go to Marketing Activities.
Select your form and click Edit Form.
Select the Phone field you want to hide/show dynamically and click the link for Visibility Rules.
Find and select the Phone field you want to build a condition around.
Select the operator. In this case, you can use Fuzzy Match to check if the Phone field has been submitted before.
Select the value(s) to look for, then click outside of the drop-down. In this case, you can select Previous Visit as the value.
Click Save.
And that's it! Now when people fill out this form and submit their phone number on a previous visit, the Phone field will dynamically appear with the choices specified. You can see an example of this feature in action in this documentation.
NEW QUESTION # 22
Which program type would a marketer use to capture gated content conversions on their corporate website?
- A. Engagement
- B. Drip Nurture
- C. Default
Answer: C
Explanation:
Default programs in Marketo are best suited for gated content scenarios for the following reasons:
One-Time Interactions: Default programs are designed for single interactions, like a form submission to download gated content. They don't involve ongoing sequences or nurture streams.
Triggers and Flow Steps: You can set up triggers within Default programs that respond to form submissions. These triggers can initiate flow steps like:
Sending the gated content via email
Adding the lead to a nurture program or list
Updating the lead's score or data
Web Form Integration: Marketo forms can be easily embedded into web pages and linked directly to a Default program for seamless processing of form submissions.
NEW QUESTION # 23
Which is considered a best practice when building a Smart List?
- A. Including the @ symbol when using the Email Address filter
- B. Using both the "contains" and is' operator in the same filter
- C. Using multiple nested Smart Lists
Answer: A
Explanation:
A Smart List is a powerful query tool that allows you to find people in your database who meet certain criteria based on their attributes and activities1.
To build a Smart List, you need to drag and drop filters from the right panel to the canvas and configure them with the appropriate operators and values1.
There are some best practices to follow when building a Smart List to optimize performance and accuracy2. One of them is to include the @ symbol before the domain name when using the Email Address filter2.
This makes the filter use a faster query that can leverage more effective search algorithms2. For example, instead of using Email Address contains gmail.com, you should use Email Address is
@gmail.com2.
Using the @ symbol also helps to avoid false positives, such as matching email addresses that have the domain name as part of the local part2. For example, Email Address contains gmail.com would match [email protected] as well as [email protected], but Email Address is @gmail.com would only match the former2.
Therefore, including the @ symbol when using the Email Address filter is considered a best practice when building a Smart List.
References:
1: Creating a Smart List 2: Best Practices for Smart Lists
NEW QUESTION # 24
A marketer needs to know the names and email addresses of the people who submitted their information in the global demo request form on an Adobe Marketo Engage landing page.
How would a marketer find this information?
- A. Create a Landing Page Performance report
- B. Create a Web Activity report with the Filled Out Form filter
- C. Create a Smart List using the Filled Out Form filter with the Web Page constraint
Answer: C
Explanation:
A Smart List is a dynamic list of people who meet certain criteria that you define1. You can use Smart Lists to segment your audience, target your campaigns, and analyze your results2.
A filter is a condition that a person must meet to qualify for a Smart List3. You can use multiple filters and combine them with logic operators (AND, OR, NOT) to create complex criteria4.
The Filled Out Form filter allows you to find people who have submitted a specific form on any web page or landing page. You can use constraints to narrow down the filter by web page, querystring, date of activity, etc.
The Web Page constraint lets you specify the URL of the web page or landing page where the form was filled out. You can use operators such as contains, starts with, ends with, etc. to match the URL pattern.
Therefore, to find the names and email addresses of the people who submitted their information in the global demo request form on an Adobe Marketo Engage landing page, you need to create a Smart List using the Filled Out Form filter with the Web Page constraint. The steps are as follows:
Go to the Marketing Activities area and select the program that contains the global demo request form.
Click the New drop-down and select New Smart List.
Name your Smart List and click Create.
In the Smart List tab, drag the Filled Out Form filter from the right panel to the canvas.
Select the global demo request form from the drop-down menu.
Click Add Constraint and select Web Page.
Enter the URL of the Adobe Marketo Engage landing page where the form is located, or use an operator to match the URL pattern.
Click Save Smart List.
In the Lead tab, you can see the names and email addresses of the people who match the criteria.
References: 1: Smart Lists | Adobe Marketo Engage 2: Create a Smart List | Adobe Marketo Engage 3: Filters | Adobe Marketo Engage 4: Use Filter Logic | Adobe Marketo Engage : [Filled Out Form | Adobe Marketo Engage] : [Filter Constraints | Adobe Marketo Engage] : [Operators | Adobe Marketo Engage] : [Landing Page with a Form | Adobe Marketo Engage]
NEW QUESTION # 25
As a best practice, where would a form that is used in multiple programs be stored?
- A. In Marketing Activities as a global asset
- B. In Marketing Activities as a local asset
- C. In the Design Studio as a global asset
Answer: C
Explanation:
A form that is used in multiple programs should be stored in the Design Studio as a global asset12. This allows the form to be easily reused and updated across different landing pages and programs without creating duplicates or inconsistencies3.
A form that is stored in Marketing Activities as a local asset is only available within the specific program where it was created1. This means that if the form needs to be used in another program, it has to be cloned or recreated, which can lead to data quality issues and maintenance challenges3.
There is no such thing as a global asset in Marketing Activities. All assets in Marketing Activities are local to their respective programs1. References:
1: How to create and edit forms | Adobe Marketo Engage
2: Marketo Success Series: Forms - Marketing Nation
3: Marketo Form Best Practices - Marketing Rockstar Guides
NEW QUESTION # 26
Custom tags can be used for which purpose?
- A. Filtering the Program Performance report
- B. Using constraints in a Member of Program filter
- C. Filtering the Email Performance report
Answer: A
Explanation:
Custom tags are used to describe programs and can have multiple values for each tag type1.
Custom tags can be applied to different program types and can be made required or optional1.
Custom tags can help organize programs and channels for reporting purposes2.
The Program Performance report shows the performance of programs based on various metrics such as success, cost, and revenue3.
The Program Performance report can be filtered by custom tags to show only the programs that match the selected tag values3.
To filter the Program Performance report by custom tags, follow these steps3:
Go to the Analytics section and select Program Performance.
Click Setup and then click Filter.
Select the tag type and the tag values that you want to filter by.
Click Apply and then click Run Report.
The report will show only the programs that have the selected tag values for the selected tag type. References: 1: Create Custom Tags | Adobe Marketo Engage 2: Understanding Tags | Adobe Marketo Engage 3: [Program Performance Report | Adobe Marketo Engage]
NEW QUESTION # 27
Which report would a marketing analyst use to find the number of people created in the Database this year, grouped by acquisition program?
- A. Program Performance
- B. Acquisition Performance
- C. People Performance
Answer: B
Explanation:
The Acquisition Performance report shows the number of new names acquired by each program in a specified time period, as well as the cost per new name and the success rate of each program.
To find the number of people created in the Database this year, grouped by acquisition program, the marketing analyst would need to follow these steps:
Go to the Analytics section in Marketo and click on New Report.
Select Acquisition Performance from the report types and click Create.
In the Setup tab, choose the desired smart list or folder to filter the programs to report on. For example, the analyst could select All Programs or a specific channel or folder.
In the Smart List tab, set the date range to This Year and the acquisition date attribute to In Timeframe.
In the Report tab, view the results in a table or a chart format. The report will show the number of new names, cost per new name, and success rate for each program that acquired new names this year.
Optionally, the analyst can customize the report by adding or removing columns, changing the chart type, sorting the results, or applying additional filters. References:
1: Marketo, Reporting Best Practice, attribution, program attribution
2: Importance of Marketo Program Membership, Acquisition Program, and Success
3: Acquisition Program vs. Acquired By and what they mean - Marketo
4: Setting Acquisition Best Practices - Marketing Nation
5: Acquisition Performance Report - Marketo Docs - Product Documentation
NEW QUESTION # 28
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