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Updated: Jul 29, 2026

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Salesforce MCE-Con-201日本語 Exam Overview:

Certification Vendor:Salesforce
Exam Name:Salesforce Certified Marketing Cloud Engagement Consultant Exam
Exam Number:MCE-Con-201
Available Languages:English, Japanese, Korean, French, German, Spanish
Exam Price:USD 200
Related Certifications:Salesforce Certified Marketing Cloud Administrator
Salesforce Certified Marketing Cloud Email Specialist
Exam Format:Multiple Choice, Multiple Select
Certificate Validity Period:1 year (maintenance required annually)
Passing Score:68%
Exam Duration:105 minutes
Real Exam Qty:60-65
Recommended Training:Salesforce Trailhead Marketing Cloud Engagement Learning Path
Marketing Cloud Engagement Consultant Exam Guide
Exam Registration:Webassessor (Kryterion Exam Platform)
Salesforce Certification Registration
Sample Questions:Salesforce MCE-Con-201日本語 Sample Questions
Exam Way:Online proctored or onsite test center
Pre Condition:No formal prerequisites, but Salesforce Certified Marketing Cloud Administrator or Email Specialist certification is recommended
Official Syllabus URL:https://www.salesforce.com/training-certification/certification/

Salesforce MCE-Con-201日本語 Exam Syllabus Topics:

SectionObjectives
Tracking, Reporting, and Optimization- Optimization practices
  • 1. A/B testing concepts
    • 2. Deliverability best practices
      - Analytics and reporting
      • 1. Email tracking metrics
        • 2. Campaign performance analysis
          Marketing Cloud Core Concepts- Customer engagement fundamentals
          • 1. Marketing Cloud architecture overview
            • 2. Data model concepts (Contacts, Subscribers, Leads)
              Email Marketing and Content Creation- Email Studio capabilities
              • 1. Email design and content building
                • 2. Content Builder assets and management
                  - Personalization and dynamic content
                  • 1. Dynamic content rules
                    • 2. AMPscript basics
                      Automation and Journey Orchestration- Automation Studio
                      • 1. Data extension automation processes
                        • 2. Automation workflows
                          - Journey Builder
                          • 1. Decision splits and engagement steps
                            • 2. Journey configuration and entry sources
                              Data Management and Integration- Integration concepts
                              • 1. API integrations
                                • 2. Salesforce CRM integration
                                  - Data Extensions and Contact Builder
                                  • 1. Data modeling and relationships
                                    • 2. Import and extract activities

                                      Salesforce Certified Marketing Cloud Engagement Consultant (MCE-Con-201日本語版) Sample Questions:

                                      1. Northern Trail Outfittersは、過去1年間、自社ブランドの一つでMarketing Cloudを利用してきましたが、別のブランドもポートフォリオに追加したいと考えています。両ブランドはターゲット層やブランドイメージが異なるため、メールやランディングページでは、もう一方のブランド名を一切使用しない、異なるスタイルを採用する必要があります。どのような対策が推奨されるでしょうか?

                                      A) 既存の事業部門向けに2台目のSAPをリクエストする。
                                      B) 新ブランドのための新しい事業部門を設立する。
                                      C) 新しいブランド向けに新しいSSL証明書を導入する。
                                      D) 既存の事業部門にプライベートドメインを追加するようリクエストします。


                                      2. シナリオ:データチームは、企業アカウントから外部CRMへの購読者の購読解除ステータスの同期を自動化し、統合ファイルを作成したいと考えています。彼らは、すべての傘下事業部門の購読解除データを取得する必要があります。

                                      A) _Unsubscribe
                                      B) _Subscribers
                                      C) _Complaint
                                      D) _BusinessUnitUnsubscribes


                                      3. Northern Trail Outfittersはウェブサイトに顧客ログインページを設けており、Marketing Cloudを使用してパスワードのリセットが必要な顧客にメールを送信したいと考えています。メールはできるだけ迅速に送信する必要があり、メール送信時にはウェブサーバーに通知が届くようにする必要があります。
                                      彼らはどの解決策を採用すべきか?

                                      A) トランザクションメッセージングAPI
                                      B) トリガー送信定義
                                      C) APIイベントエントリソースを使用したシングル送信ジャーニー
                                      D) APIイベントエントリソースを使用した複数ステップのジャーニー


                                      4. Northern Trail Outfitters社は地域サプライヤー会議を開催するにあたり、参加者がイベント固有の安全に関する通知、スケジュールや会場の変更、サプライズセッションのリクエストを行えるようにしたいと考えています。どのソリューションを使用すべきでしょうか?

                                      A) 既存のメールイベント通知購読
                                      B) CloudPagesがEvent Journeyにオプトイン
                                      C) キーワードによるオプトインとSMSメッセージング
                                      D) スマートキャプチャとトリガーメールメッセージング


                                      5. ノーザン・トレイル・アウトフィッターズ(NTO)は、アウトドア愛好家のインフルエンサーがNTOの装備やアウトドア体験を共有するためのブログを運営しています。NTOは毎週メールマガジンも配信しており、そのメールマガジンに最新のブログ記事へのリンクを掲載したいと考えています。
                                      送信時にRSSフィードを取得できる解決策はどれですか?(2つ選択してください)

                                      A) パーソナライゼーション文字列
                                      B) 外部コンテンツ
                                      C) ダイナミックコンテンツ
                                      D) AMPscript


                                      Solutions:

                                      Question # 1
                                      Answer: B
                                      Question # 2
                                      Answer: D
                                      Question # 3
                                      Answer: A
                                      Question # 4
                                      Answer: C
                                      Question # 5
                                      Answer: B,D

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