Get real MC-201 exam questions for better preparation
Real Salesforce MC-201 practice exam questions for easy pass!
Updated: Sep 19, 2026
No. of Questions: 306 Questions & Answers with Testing Engine
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Salesforce MC-201 Exam Overview:
| Certification Vendor: | Salesforce |
|---|---|
| Exam Name: | Salesforce Certified Marketing Cloud Account Engagement Specialist |
| Exam Number: | MC-201 |
| Related Certifications: | Salesforce Certified Marketing Cloud Engagement Consultant Salesforce Certified Marketing Cloud Engagement Administrator |
| Exam Format: | Multiple Select, Multiple Choice |
| Passing Score: | 72% |
| Real Exam Qty: | 60 |
| Exam Price: | USD 200 |
| Exam Duration: | 90 minutes |
| Certificate Validity Period: | Maintained with release cycles (3x/year) |
| Available Languages: | English |
| Sample Questions: | Salesforce MC-201 Sample Questions |
| Exam Way: | Online (Proctored) or Onsite (Kryterion Testing Center) |
| Pre Condition: | Salesforce Administrator credential recommended but not mandatory |
| Official Syllabus URL: | https://trailhead.salesforce.com/credentials/marketingcloudaccountengagementspecialist |
Salesforce MC-201 Exam Syllabus Topics:
| Section | Weight | Objectives |
|---|---|---|
| Lead Management | 24% | - Explain what a Grade measures and how grading is managed - Define the capabilities of a segmentation rule - Explain the components and use cases of an automation rule - Distinguish between the capabilities of, use cases for, and how to create different types of lists - Explain what a Score measures and how scoring is managed - Identify the capabilities and use cases of custom redirects - Define the capabilities of a completion action - Define the capabilities of page actions |
| Account Engagement Forms, Form Handlers and Landing Pages | 20% | - Identify the capabilities, use cases and interpret metrics of Account Engagement forms given a scenario - Identify the capabilities, use cases and interpret reporting metrics for landing pages |
| Administration | 11% | - Describe the capabilities of the Account Engagement Recycle Bin - Illustrate how to create, edit, and map fields - Explain the relationship between Account Engagement and Salesforce |
| Email Marketing | 20% | - Distinguish between the metrics collected in Account Engagement email reporting - Identify the capabilities and use cases for email given a scenario - Distinguish between an Email and an Email Template |
| Visitors and Prospects | 8% | - Apply the appropriate plan of action using Prospect Audits given a scenario - Describe the relationship between visitors and prospects |
| Engagement Studio | 17% | - Explain Engagement Program structure and capabilities - Distinguish between the components of an Engagement Program |
Salesforce Certified Marketing Cloud Account Engagement Specialist Sample Questions:
Opportunities in Salesforce must be tied to a Contact syncing with Marketing Cloud Account Engagement for them the opportunity to be created in Marketing Cloud Account Engagement.
- A. True
- B. False
Correct Answer: A 🗳️
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What type of Information do rule step types look for in engagement studio programs?
- A. Prospect Interest
- B. Prospect activity
- C. Prospect behavior
- D. Prospect criteria
Correct Answer: D 🗳️
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An Administrator wants to have a thank you email sent after the form on the "Request a Demo" landing page is submitted.
Where can this be configured to ensure that every time the landing page is completed, the email is sent?
- A. Configure an autoresponder email to send as a completion action when the "Request a Demo" form has been submitted.
- B. Configure a segmentation rule to send the email when "Request a Demo" landing page has been successfully completed.
- C. Configure an autoresponder email to send as a completion action when the 'Request a Demo" landing page has been submitted.
- D. Configure an automation rule to send the email when "Request a Demo" form has been successfully completed.
Correct Answer: A 🗳️
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A Marketing Cloud Account Engagement administrator would like to enable bot protection on their forms.
Which two Marketing Cloud Account Engagement form actions would accomplish this?
Choose 2 answers
- A. Dependent Fields
- B. reCaptcha
- C. Enable HTTPS
- D. Honeypot Technique
Correct Answer: B,D 🗳️
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What is the fastest way for an Administrator to create a one-time of prospects who match specific criteria?
- A. Use a segmentation rule.
- B. Use a dynamic list.
- C. Use a completion action.
- D. Use an automation rule.
Correct Answer: A 🗳️
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