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Updated: Aug 29, 2026

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IBM 000-M96 Exam Overview:

Certification Vendor:IBM
Exam Name:IBM Unica Enterprise Campaign Technical Mastery Test V1
Exam Number:P8010-096
Available Languages:English
Exam Format:Multiple-choice, Technical Mastery Test
Related Certifications:IBM Enterprise Marketing Management Technical Mastery
IBM Unica Enterprise Campaign Technical Mastery
Exam Price:USD 30
Sample Questions:IBM 000-M96 Sample Questions
Exam Way:Delivered through IBM Technical Mastery testing channels; online or authorized testing delivery depending on program availability.
Pre Condition:No formal prerequisite publicly specified; intended for professionals with technical knowledge of IBM Unica Enterprise Campaign.

IBM 000-M96 Exam Syllabus Topics:

SectionObjectives
Flowchart Processes- Process configuration
  • 1. Select, Merge, Segment, and Extract processes
    • 2. Audience selection and data manipulation
      Campaign Design and Management- Campaign creation
      • 1. Campaign objects and organization
        • 2. Flowchart creation and management
          Administration and Configuration- System administration
          • 1. Advanced settings and server optimization
            • 2. Security, users, and permissions
              Execution and Performance- Campaign execution
              • 1. Performance tuning and troubleshooting
                • 2. Running and monitoring flowcharts
                  Reporting and Integration- Analysis and integration
                  • 1. Integration with IBM Enterprise Marketing Management solutions
                    • 2. Campaign results and reporting
                      IBM Unica Enterprise Campaign Fundamentals- Core concepts
                      • 1. Architecture and components
                        • 2. Campaign workflow and terminology

                          IBM Unica Enterprise Campaign Technical Mastery Test V1 Sample Questions:

                          Question 1

                          In Unica Campaign, what option allows a customer to create a segment from the Segment process, where the same audience key can only appear once in any given segment?

                          A. Sample by number
                          B. Sample by percentage
                          C. Segment by query
                          D. Mutually Exclusive Segments


                          Question 2

                          In Unica Marketing Operations, what happens if a person who is assigned to the required approver role does not respond to an Approval request even though all other assigned Approvers have responded?

                          A. The person sending out the Approval request needs to override the need for an Approver's response.
                          B. The Approval is not completed until all required Approvers respond.
                          C. The Approval can be completed without the required Approver's response if the person sending out the approval request decides the approvalis not needed.
                          D. The required Approver can override the need to send an approval for a specific request.


                          Question 3

                          Where does a customer obtain a software license key, which is required for Unica Campaign v8.2 or lower?

                          A. By contacting [email protected].
                          B. By contacting the Unica license administrator.
                          C. By contacting [email protected].
                          D. By contacting Unica support.


                          Question 4

                          In a Unica Campaign installation, what is recommended for a customer who wants to set up the separation between groups of users?

                          A. Maintain separate installations of Unica Campaign.
                          B. Use LDAP or Active Directory.
                          C. Create multiple user databases.
                          D. Create multiple partitions.


                          Question 5

                          For Unica Campaign processes, what feature lets you preview a list of distinct values and their frequency of occurrence for a selected field?

                          A. Profiling field
                          B. Cell Reports
                          C. Target Cell Spreadsheet
                          D. Preview


                          Solutions:

                          Question 1
                          Answer: D
                          Question 2
                          Answer: B
                          Question 3
                          Answer: D
                          Question 4
                          Answer: D
                          Question 5
                          Answer: A

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