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Salesforce Email Essentials (EEB101) Sample Questions:

1. A marketer is about to introduce Content Builder to the entire Northern Trail Outfitters' marketing team.
Which three considerations should the marketing team keep in mind as they begin using Content Builder? Choose 3 answers

A) Create a folder structure prior to importing assets.
B) Establish a naming convention optimized for search.
C) Import duplicate copies of content for different messages or groups.
D) Review permissions and roles for users accessing Content Builder.
E) Focus on creating and importing content for one primary channel.

2. Which tactic will improve deliverability for a new sender?

A) Send email to ISPs that have been notified of the new sender
B) Send email to the most active and engaged customers
C) Send email during the holiday season when new senders are less likely to be detected
D) Send email to a minimum of 35,000 subscribers per ISP per day

3. A marketing associate wants to use the Validate button to ensure an email is CAN-SPAM compliant. What information does the associate need to provide in order for the email to pass validation? (Choose 2)

A) Profile Center URL
B) Physical Mailing Address
C) Company Website URL
D) Terms and Conditions Policy

4. A marketer wants to ensure that customers on a list want to be email subscribers. Additionally, the marketer wants to minimize the number of invalid email addresses on the list, and add a level of security when using Web Collect functionality. What is the optimal way to accomplish this task?

A) Send a welcome email to subscribers within 24 hours that includes a link to the website, a link to the terms and conditions page, and a customer service number
B) Create a double opt-in campaign that requires subscribers to confirm their email address by clicking a link in an email they receive after subscribing via Web Collect
C) Configure Web Collect to return an error message for any email address that does not conform to standard conventions
D) Add new subscribers to an automated engagement campaign, and then send a series of welcome emails based on their opens and clicks

5. What single place in Content Builder would a marketer store CSS used in several Paste HTML Templates?

A) Code Snippet
B) Script Activity
C) Style Block
D) Free Form Code Block

Solutions: