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Oracle Responsys Marketing Platform 2026 Implementation Professional Sample Questions:

1. Your new Responsys customer wants to begin sending email campaigns.
Which three practices should they employee for their IP address warm-up process? (Choose three.)

A) Test out a new re-engagement email campaign by sending emails to lapsed or nonengaged subscribers.
B) Establish volume levels going through your major ISPs as quickly as possible so you can begin reaching your subscribers without suffering declines in response rates.
C) Minimize complaints and bounces to establish a good reputation with each ISP.
D) Send carefully planned content to highly engaged recipients.
E) Establish an initial reputation with each major ISP by demonstrating that you are sending to valid email addresses with very few complaints or hard bounces.

2. Your client is interested in using Rapid Retargeter to implement email campaigns based on information about their known customers who have interacted with their website.
Which three of these Composite Events are exposed for Rapid Retargeter? (Choose three.)

A) products that were purchased
B) pages that were marked as favorite
C) products that were browsed/viewed, where no additional event takes place
D) search strings entered into a website more than twice
E) products added to a shopping cart, where no additional event takes place

3. A subscriber opens an email with Conversion Tracking on, clicks a link, but does not purchase. The next day, this subscriber receives a second email with Conversion Tracking on with a follow-up offer, clicks a link, but still does not purchase. The subscriber bookmarks the URL, and on the third day, returns to the webpage and finally makes a purchase.
Assuming the conversion cookie is not deleted, how will the transaction be tracked or attributed?

A) The purchase transaction is attributed to the first campaign that the recipient opened and clicked.
B) Because the final purchase was made by a visit directly to the webpage, the purchase isconsidered a web transaction and no email attribution is registered.
C) The purchase transaction is attributed to the second campaign (most recent) that the recipient opened and clicked.
D) The purchase transaction is attributed to both email campaigns.

4. You are tasked with creating a new campaign using Email Message Designer and RPL. You developed HTML and RPL code.
What are the next steps to create a campaign using the code as a base for the campaign in Responsys?

A) Navigate to Campaign > Create Classic Email Campaign. Enter the campaign name and information. Then, paste the code into EMD and validate.
B) Navigate to Campaign > Create Email Campaign. Enter the campaign name and information. Then, paste the code into EMD and validate.
C) Navigate to Campaign > EMD Campaign. Enter the campaign name and information. Then, paste the code into EMD and validate.
D) Navigate to Campaign > Create Mobile SMS Campaign. Enter the campaign name and information. Then, paste the code into EMD and validate.

5. Your profile list is named CONTACTS. Your supplemental table is ORDERS with a Data Extraction Key of CUSTOMER_ID_ and a Primary Key of ORDER_ID, with TOTAL_ORDER_DOLLARS as a column. You design a campaign to display the ORDER_ID and TOTAL_ORDER_DOLLARS with a default value of 0 (zero) from the ORDERS table for each recipient in the target audience from your CONTACTS list.
What happens if there are multiple matches (more than one ORDER_ID) for a CUSTOMER_ID?

A) During the campaign worklist build, Responsys will pause and ask you to select the correct record to use for the campaign personalization.
B) Because multiple matches with a record in the CONTACTS list exist in the ORDERS supplemental table, no matching values will be pulled at all, and the default value of 0 (zero) will be used for every email generated.
C) When multiple matches with a record in the CONTACTS list exist in the ORDERS supplemental table, the first found match will be used in the campaign.
D) The campaign launch will error out when Responsys detects multiple matches with the CONTACI'S list from the ORDERS table.

Solutions: