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Oracle 1Z0-1032-21 Exam Syllabus Topics:

SectionObjectives
Topic 1: Data Management- Data ingestion and integration concepts
- Profile lists and relational data
Topic 2: Campaign Design and Execution- Email campaign creation and management
- Multichannel campaign orchestration
Topic 3: Program Canvas and Automation- Program Canvas workflows
- Event-based triggers and automation logic
Topic 4: Segmentation and Targeting- Audience segmentation logic
- Dynamic content personalization
Topic 5: Oracle Responsys Platform Overview- Architecture and key components
- Navigation and user interface fundamentals
Topic 6: Analytics and Reporting- Campaign performance reporting
- Delivery and engagement metrics

Oracle Responsys Marketing Platform 2021 Implementation Essentials Sample Questions:

Question #1

What steps should you perform to create conditional logic that uses Entry Tracking variables to control the path an enactment will follow?

  • A. Create the Entry Tracking variable, configure how to populate the value, and then configure a Data Switch using the Filter with program variables option.
  • B. Create a Standard Filter Definition, configure a Data Switch, and then create a Program Entry Variable Filter Definition.
  • C. Create the Entry Tracking variable, configure how to populate the value, and then code an IF/ELSE RPL statement in the campaign.
  • D. Create the Entry Tracking variable, configure how to populate the value, and then configure an Entry Tracking Variable element that uses conditions.
Reveal Solution  Discussion  0

Correct Answer: A  🗳️

Question #2

In RPL, how do you reference a value in a data source?

  • A. data_source_alias.filed_name_alias
  • B. data_source.field_name
  • C. project_name.field_name
  • D. fieldname
Reveal Solution  Discussion  0

Correct Answer: D  🗳️

Question #3

Which statement is true about how you must configure a Responsys Profile list so you can beginsending Mobile SMS campaigns?

  • A. All the data that you need to use to personalize mobile messages must be stored as columns in the Profile list.
  • B. You can only modify profile lists used for mobile campaigns through Connect uploads.
  • C. You only need to define the COUNTRY_ code if you are sending SMS messages to subscribers outside of the default country setting for your account.
  • D. You can use the same Profile list for mobile campaigns that you are currently using for email campaigns.
Reveal Solution  Discussion  0

Correct Answer: D  🗳️

Question #4

Which three actions will change the EMAIL_PERMISSION_STATUS_ column for a prole list contact from opt-in toopt-out? (Choose three.)

  • A. Recipient registers a SPAM complaint for an email.
  • B. Use Set Data in a Responsys Program to change the EMAIL_PERMISSION_STATUS_ column in a profile list record from I to O.
  • C. Recipient selects a Reply-to unsubscribe in a promotional email.
  • D. Recipient inbox is full, so the promotional email is rejected by the server.
  • E. Recipient deletes a promotional email from the inbox.
Reveal Solution  Discussion  0

Correct Answer: A,C,D  🗳️

Question #5

You need to set up a program to enable an enactment to follow down one of two paths in a program based on a criteria match which determines what branch to follow down. You dragged the Allocation Switch onto the canvas, but it is not allowing you enter conditions.
What should you have used?

  • A. Timer Event
  • B. Entry Tracking Variable
  • C. Conditional Branchlet
  • D. Data Switch
  • E. Stage Gate
Reveal Solution  Discussion  0

Correct Answer: B  🗳️

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