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Oracle Marketing Cloud Data Management Platform 2019 Implementation Essentials Sample Questions:

1. Describe the features of an Audience Injection App that uses SDT.

A) The client shares the audience with you, which enables you to get the audience name and composition from your BlueKai seat.
B) The client shares the audience with you. This will generate an email notification that includes the audience composition.
C) BlueKai programmatically creates audience objects in the channel partner's platform via the API and the API returns the object used in the channel partner's platform for storing and targeting users.
D) The client will whitelist the categories included in the data delivery, which enables you to get the names and IDs of the client's categories.

2. Which of the following is a reason to review and update a taxonomy?

A) Taxonomy permissioning has been activated.
B) The Category Value Assessment has been requested and addressed.
C) It has been a month since the last audit was conducted.
D) There are too many categories in the taxonomy and it is hard to find the right data.

3. To support your client with taxonomy management, you suggest that they define owners and a regular schedule for key taxonomy maintenance.
Which four options must they define? (Choose four.)

A) Classification Rules
B) Current State
C) Strategy
D) Update Frequency
E) Benefit
F) Use of Categories

4. You are working with a global organization. After discussing their company structure, you find that they are centralized organization and operations are run from one global template that is followed by all regions. What seat governance structure should you recommend to your client?

A) A global DMP nerve center
B) A single seat shared by all regions
C) A global template with local nuances
D) Horizontal regional empowerment
E) Full agency control

5. How often must you review and assess a client's taxonomy for maintenance?

A) Quarterly
B) Yearly
C) Weekly
D) Daily

Solutions: