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Last Updated: Sep 22, 2026

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  • Explain the documents a client completes during an implementation and the key client attendees required for an implementation
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  • Explain the types of implementation services available

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Reference: https://education.oracle.com/oracle-eloqua-cx-marketing-2020-implementation-essentials/pexam_1Z0-340-20

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Who should take the Oracle Eloqua CX Marketing 2020 1Z0-340-20

Oracle Eloqua CX Marketing 2020 Implementation Essentials has demonstrated the knowledge and expertise in:

  • Platform architecture and data model of Eloqua
  • Configurations required for CRM integration
  • Fundamentals of the Eloqua platform
  • Features that support automation
  • Timeline and deliverables for a successful implementation
  • Features that support data management
  • Tasks such as in initial, digital, email, and form configuration
  • Additional Eloqua Services

How to Prepare For Oracle Eloqua CX Marketing 2020 Implementation Essentials

Preparation Guide for Oracle Eloqua CX Marketing 2020 Implementation Essentials

Introduction for Oracle Eloqua CX Marketing 2020 Implementation Essentials

The Oracle Cloud Eloqua Marketing Cloud Service 2020 Implementation Essentials exam is designed for marketing professionals who want to demonstrate expertise implementing marketing automation solutions. This certification covers topics such as the timeline and deliverables for a successful implementation, fundamentals of the Eloqua platform, the platform architecture and data model of Eloqua, tasks included in initial, digital, email, and form configuration, the features that support data management, the configurations required for CRM integration, the features that support automation, and additional Eloqua Services. This certification validates understanding of a successful implementation of the Eloqua platform.

The Planning Cloud 2020 Certified Implementation Specialist has demonstrated the knowledge and expertise in implementing the following:

  • Industry best practices
  • Implementation, configuration and extension of the applications
  • Guidance for administration and management of the application
  • Hands-on practice with the fundamentals of the primary features and functionalities
  • Release highlights and deep-dives for new features
  • Advanced strategies and techniques
  • Role-based use cases

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Oracle 1Z0-340-20 Exam Syllabus Topics:

SectionWeightObjectives
Topic 1: Eloqua Fundamentals & Architecture15%- System architecture and data model
- Platform overview and navigation
- Security settings and user management
Topic 2: Email & Preference Management10%- Email configuration and personalization
- Subscription and preference centers
- Unsubscribe management
Topic 3: Automation & Campaigns15%- Lead scoring and segmentation
- Program Builder and Program Canvas
- Campaign Canvas configuration
- Automation logic and flow design
Topic 4: Implementation Overview10%- Key milestones and deliverables
- Client documents and required stakeholders
- Implementation services and offerings
Topic 5: Data Management20%- Standard and custom objects
- Data import, export, and standardization
- Data prioritization and deduplication
- Contact/account fields and views
Topic 6: Tracking & Assets10%- Form creation and configuration
- Tracking script integration
- External form integration
- Microsites and landing pages
Topic 7: Branding & Deliverability10%- Email groups and domain configuration
- Bounce and complaint management
- IP warming and deliverability strategies
Topic 8: CRM Integration & Additional Services10%- AppCloud and external services
- CRM integration setup
- Reporting and analytics

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