Real Oracle 1Z0-340-20 practice exam questions for easy pass!
Last Updated: Sep 22, 2026
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Preparation Guide for Oracle Eloqua CX Marketing 2020 Implementation Essentials
Introduction for Oracle Eloqua CX Marketing 2020 Implementation Essentials
The Oracle Cloud Eloqua Marketing Cloud Service 2020 Implementation Essentials exam is designed for marketing professionals who want to demonstrate expertise implementing marketing automation solutions. This certification covers topics such as the timeline and deliverables for a successful implementation, fundamentals of the Eloqua platform, the platform architecture and data model of Eloqua, tasks included in initial, digital, email, and form configuration, the features that support data management, the configurations required for CRM integration, the features that support automation, and additional Eloqua Services. This certification validates understanding of a successful implementation of the Eloqua platform.
The Planning Cloud 2020 Certified Implementation Specialist has demonstrated the knowledge and expertise in implementing the following:
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| Section | Weight | Objectives |
|---|---|---|
| Topic 1: Eloqua Fundamentals & Architecture | 15% | - System architecture and data model - Platform overview and navigation - Security settings and user management |
| Topic 2: Email & Preference Management | 10% | - Email configuration and personalization - Subscription and preference centers - Unsubscribe management |
| Topic 3: Automation & Campaigns | 15% | - Lead scoring and segmentation - Program Builder and Program Canvas - Campaign Canvas configuration - Automation logic and flow design |
| Topic 4: Implementation Overview | 10% | - Key milestones and deliverables - Client documents and required stakeholders - Implementation services and offerings |
| Topic 5: Data Management | 20% | - Standard and custom objects - Data import, export, and standardization - Data prioritization and deduplication - Contact/account fields and views |
| Topic 6: Tracking & Assets | 10% | - Form creation and configuration - Tracking script integration - External form integration - Microsites and landing pages |
| Topic 7: Branding & Deliverability | 10% | - Email groups and domain configuration - Bounce and complaint management - IP warming and deliverability strategies |
| Topic 8: CRM Integration & Additional Services | 10% | - AppCloud and external services - CRM integration setup - Reporting and analytics |
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