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Last Updated: Aug 15, 2026

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Salesforce AP-214 Practice Q&A's

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Salesforce AP-214 Exam Syllabus Topics:

SectionWeightObjectives
Automation and Journey Builder10%- Configure wait and engagement activities
- Design complex multi-step journeys
- Implement decision split logic
Email Marketing Advanced Concepts25%- Implement advanced segmentation strategies
- Optimize email deliverability
- Design A/B and multivariate test strategies
- Configure dynamic content and personalization
Analytics and Reporting15%- Analyze cross channel performance metrics
- Interpret attribution models
- Build custom reports and dashboards
Cross Channel Strategy and Planning15%- Define cross channel campaign strategy aligned with business objectives
- Design customer journey touchpoints
- Identify target audiences across channels
Mobile Messaging (SMS and Push)20%- Implement mobile opt-in management
- Apply compliance and regulatory requirements
- Design mobile customer journeys
- Configure SMS and push notification campaigns
Advertising and Social Integration15%- Implement audience synchronization
- Leverage Social Studio capabilities
- Configure Advertising Studio integrations

Salesforce Marketing Cloud Advanced Cross Channel Accredited Professional Sample Questions:

1. How often are the Einstein Engagement Scoring models updated?

A) Monthly
B) Hourly
C) Weekly
D) Daily


2. Which three statements are true for MC Behavioral Triggers?

A) Collect tracking code is necessary to use Behavioral Triggers
B) Behavioral Triggers can be triggered from interactions with both Content and Products
C) Behavioral Triggers require a catalog of assets
D) Behavioral Triggers are not editable
E) Behavioral Triggers are mandatory for Commerce Cloud integrations.


3. What is true about Inbox message:

A) It can open any public url also and not only cloud page
B) Contact owns the message not the device.
C) Device owns the message not the contact.
D) Alert+inbox consume 1 supermessage.


4. What is the most frequent option to refresh an Advertising Audience?

A) Monthly
B) Hourly
C) Weekly
D) BI-weekly
E) Daily


5. In which place can the facebook ad campaign be viewed when created in ad studio?

A) JourneyBuilder
B) Harkebing Cloud Setup
C) Facebook testing environment
D) Facebook Business Manager


Solutions:

Question # 1
Answer: A
Question # 2
Answer: A,B,C
Question # 3
Answer: C
Question # 4
Answer: A
Question # 5
Answer: D

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