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CIMA E1 Exam Syllabus Topics:

CIMA Managing Finance in a Digital World Sample Questions:

1. Which of the following specifically describes experiential marketing?

A) Experiential marketing uses marketing techniques to motivate employees.
B) Experiential marketing uses marketing techniques to create an emotional connection between a person and a brand.
C) Experiential marketing uses marketing techniques to maximise profits.
D) Experiential marketing uses marketing techniques to achieve non-commercial goals.

2. Which of the following does NOT help to bring about operational improvement in the manufacturing process of an organisation?

A) Six Sigma
B) Market research
C) Kaizen
D) Just-in-Time

3. Which TWO of the following relate to corporate social responsibility (CSR) rather than corporate governance?

A) Independently determined remuneration based on clear criteria
B) Safeguarding against decision making being dominated by one person
C) Strong accountability through a board of directors
D) Achievment of high levels of degradable packaging
E) Eliminating discrimination in company advertising

4. Level 2 of the contemporary shape of the finance function involves Strategic Business Partnering.
Which of the following statements is true?

A) Fewer people are required at this level of the finance function than previously.
B) The finance function will require new competencies to effectively communicate insight.
C) The finance function communicates their insights to only internal stakeholders.
D) The finance function will communicate their insights once a week.

5. Which of the following is the term used to describe the degree to which a task in an organisation is divided into a number of separate activities?

A) Formalisation
B) Span of control
C) Centralisation
D) Work specialisation

Solutions: