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Last Updated: Jul 19, 2026

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Microsoft MB2-720 Exam Syllabus Topics:

SectionObjectives
Marketing Fundamentals in Microsoft Dynamics Marketing- Overview of Dynamics Marketing capabilities
- Core marketing concepts and terminology
Lead Management and Scoring- Lead scoring and qualification
- Lead lifecycle management
Email Marketing and Campaign Management- Campaign setup and execution
- Designing and sending marketing emails
Segmentation and List Management- Audience segmentation strategies
- Creating and managing marketing lists
Analytics and Reporting- Reporting and dashboards
- Marketing performance tracking

Microsoft Functional Application in Microsoft Dynamics Marketing Sample Questions:

1. You create an event venue in Microsoft Dynamics Marketing.
Which information can you add to the event venue?

A) Sessions
B) Tasks
C) Files
D) staff


2. You are using the Scheduler to configure campaign automation.
What does the Number of Days setting control?

A) the number of days between activity recurrences
B) the frequency at which the campaign retries an activity until it succeeds
C) the number of days to wait before performing the activity that follows the Scheduler
D) the number of days to wait before activating the campaign


3. You send a Request for Quote (RFQ) for two items to five vendors. All the vendors reply to the RFQ.
The lowest bids for the two items are provided by different vendors.
How can you award the contract for each item in the RFQ to the lowest bidder?

A) Award the RFQ to the two lowest bidders.
B) Create and award an RFQ response for each item to the lowest bidder for that item.
C) Award each item to the lowest bidder for that item.
D) Create and award a vendor quote for each item to the lowest bidder for that item.


4. When does a Request for Quote (RRQ) become visible in the RFQ Responses list?

A) when the RFQ is created
B) when the RFQ is submitted
C) when the RFQ is saved
D) when the RFQ is sent to the vendor


5. Which statement about changing a financial account type is true?

A) Changing the account type requires elevated permissions.
B) You cannot change the account type after saving the account.
C) You can change the account type of inactive accounts only.
D) You can change the account type an unlimited number of times.


Solutions:

Question # 1
Answer: B
Question # 2
Answer: D
Question # 3
Answer: B
Question # 4
Answer: D
Question # 5
Answer: B

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