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Updated: Aug 17, 2026

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AdWords Fundamentals Exam Reference

Introduction to AdWords Fundamentals Exam

In general, organizations issue certifications for deserving people who have demonstrated their knowledge and competence in a system or solution. The certification of people is a way to establish a bar and create a standard to identify people who can be classified as experts in their field.

Google started with Google Advertising Professionals. He was replaced by Google AdWords certification in 2010 after making changes to the program. In 2013, the program was replaced by Google AdWords partners.

Any person or agency can subscribe to the Google AdWords partner program. To be a certified AdWords professional, a person must pass the basic exam and at least one advanced/specialized exam.

How to book AdWords Fundamentals Exams

In order to apply for the AdWords Fundamentals, You have to follow these steps

  • Go to the AdWords Fundamentals Official Site
  • Read the instruction Carefully
  • Follow the given steps
  • Apply for the AdWords Fundamentals

Google adwords-fundamentals Exam Overview:

Certification Vendor:Google
Exam Name:Google Ads Search Certification Exam
Exam Number:Google Ads Search Certification
Exam Format:Multiple choice, Multiple select
Exam Price:USD 0
Passing Score:80%
Available Languages:English, Spanish, French, German, Portuguese, Japanese, Korean, Italian, Russian, Dutch
Exam Duration:75 minutes
Related Certifications:Google Ads Display Certification
Google Ads Measurement Certification
Google Ads Video Certification
Certificate Validity Period:12 months
Real Exam Qty:Approximately 50
Recommended Training:Google Ads Search Certification Training (Skillshop)
Exam Registration:Google Skillshop Certification Portal
Sample Questions:Google adwords-fundamentals Sample Questions
Exam Way:Online, self-paced proctored exam via Google Skillshop
Pre Condition:No formal prerequisites required; basic knowledge of digital advertising recommended
Official Syllabus URL:https://skillshop.withgoogle.com/

Google adwords-fundamentals Exam Syllabus Topics:

SectionObjectives
Google Ads Search Fundamentals- Introduction to Google Ads Search
  • 1. How Google Ads works
    • 2. Search advertising concepts
      - Ads and Extensions
      • 1. Ad formats
        • 2. Ad extensions
          - Measurement and Optimization
          • 1. Performance tracking
            • 2. Conversion tracking
              - Bidding and Budgeting
              • 1. Budget allocation
                • 2. Bid strategies
                  - Campaign Setup
                  • 1. Campaign structure
                    • 2. Ad groups and ad creation
                      - Keyword Strategy
                      • 1. Keyword match types
                        • 2. Keyword research and selection

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