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Adobe Marketo Engage Architect Master Sample Questions:

1. An Adobe Marketo Engage Architect starts their first day at their new job managing the Marketo Engage instance. When inspecting the instance, they notice that the sync to Salesforce was unusually slow and takes several hours to populate Salesforce campaign membership from Marketo Engage programs. Upon closer inspection, several errors occurred under the notifications of syncs timing out or hitting the concurrent limit.
Which three actions can the architect take to help diagnose and address the problem around sync to Salesforce issues?

A) Create a smart list to identify Marketo Engage records that have an empty CRM type Review the field management mapping Check the permission in the CRM for the Marketo sync user profile
B) Go to admin and view the CRM notification errors
Count the number of custom CRM fields
Increase the time between CRM and Marketo syncs
C) Use campaign inspector to determine the number of sync to CRM flow steps Check the permissions in the CRM for the Marketo sync user profile Check the permissions in the CRM for the Marketo sync user profile
D) Limit the number of records being synced by pausing all active campaigns.

2. An enterprise software company sells its products directly to its B2B customers but also sells their product through third-party sellers. The company runs marketing campaigns directly to their B2B target audience. They also provide funds to the third-party sellers to run campaigns on the company's behalf. In return, the leads and engagement are provided by the third-party seller when a campaign is complete. Any data must be passed to Salesforce due to reporting being performed in Salesforce. Programs and channels should be set up to report on the efficacy of direct marketing and investment to third-party seller/partner marketing to determine how the budget should be spent the following year.
How should this requirement be met?

A) One set of channels should be created, and a tag should be used to determine Direct or Partner
B) One set of channels should be created, and separate program statuses should be used to designate Direct or Partner
C) Two sets of event-based channels should be created: one set for direct marketing and the other for third-party seller marketing
D) Create a single global program to consolidate reporting for both direct and third-party seller marketing

3. An Adobe Marketo Engage architect needs to build a subscription center that contains an option to "pause notifications for 30 days" to dissuade people from unsubscribing. If a person fills out the form and selects this feature, Marketing wants to Marketing Suspend them for 30 days and subtract five points from the lead. Existing records whose notifications are currently paused should be excluded from the flow to avoid double processing.
Which order of steps is required to build this program?

A) Remove from Flow (Existing) > Change data value > Change Score > Wait > Change data value
B) Remove from Flow (Existing) > Change Score > Wait > Change data value > Change data value
C) Change Score > Change data value > Wait > Change data value > Remove from Flow (Existing)
D) Change data value > Remove from Flow (Existing) > Change Score > Wait > Change data value

4. What is a key feature for improving Marketo instance management?

A) Automating all campaigns
B) Consolidating global and regional teams
C) Enforcing role-based access controls
D) Reducing the number of user roles

5. A company providing security software subscription services has recently set up their lead lifecycle stages. The marketing operations team would like to refine the lifecycle stages based on the following feedback from the sales team:
Some of the sales leads are in the early stages of research and not ready for sales Leads downloading a white paper does not indicate their interest to speak to sales Leads participating in an event are more ready to speak to sales What would the Marketo Engage consultant recommend based upon the above requirements?

A) Evaluate the scoring criteria for MQL and that the level of detail captured in the form submission is relevant to sales Add additional criteria for SQL to include an event attendance
B) Review the scoring criteria SAL, as downloading a white paper does not necessarily indicate their interest Add additional criteria for SQL to include an event registration
C) Add a lead stage for every action, such as white paper download or event registration.
D) Evaluate the scoring criteria for SQL and that the level of detail captured in the form submission is relevant to sales Add additional criteria for MQL to exclude an event registration

Solutions: