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Adobe Customer Journey Analytics Business Practitioner Professional Sample Questions:

1. Which actions are necessary when interpreting campaign performance in Adobe CJA?
(Select two.)
Response:

A) Monitor Conversion Rates
B) Review Campaign Metrics
C) Check Identity Resolution Logs
D) Enable Real-Time Data Sync

2. Your manager wants to see which campaigns drove the most revenue. You create a calculated metric showing total revenue by campaign. However, the results show incorrect totals. After investigation, you discover that campaign events were not mapped. What should you do next?
Response:

A) Recreate the calculated metric using campaign event types.
B) Apply a fallback metric for revenue tracking.
C) Map the correct campaign events to the revenue metric.
D) Enable cross-channel campaign tracking.

3. What should be used to create a customer segment of users who made purchases within the last 90 days?
Response:

A) Event Filter by Date Range
B) Dynamic Segment Rule
C) Calculated Metric Based Filter
D) Profile Attribute Assignment

4. The call center of a company has seen a spike in recent call volume, and they have discovered the cause to be their website. The analytics team has been tasked with uncovering the reason for these calls using a Data View that combines call center data and website analytics data, and they want to know what part of the site is driving the call center volume up.
Which action would help answer that question?
Response:

A) Create a freeform table showing Calls (as your dimension), Call Reason (as your metric).
B) Create a freeform table showing Page Name (as your dimension), Calls (Time Decay | 15 minutes attribution Lookback window: Session) as your metric.
C) Create a freeform table showing Call Reason (as your dimension), Page Views (Time Decay | 15 minutes attribution Lookback window: Session) as your metric.
D) Create a freeform table showing Call Reason (as your dimension), Calls (Time Decay | 15 minutes attribution Lookback window: Session) as your metric.

5. Which configuration should be applied when sharing reports with external business partners?
Response:

A) Export Scheduling
B) Profile Integration Rules
C) Data Masking Policy
D) Report Sharing Settings

Solutions: