Get real EEB-101 exam questions for better preparation
Real Salesforce EEB-101 practice exam questions for easy pass!
Updated: Oct 21, 2026
No. of Questions: 157 Questions & Answers with Testing Engine
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Salesforce EEB-101 Exam Overview:
| Certification Vendor: | Salesforce |
|---|---|
| Exam Name: | Essentials for Marketing Cloud Email Marketers |
| Exam Number: | EEB-101 |
| Exam Format: | Multiple Choice |
| Exam Duration: | 90 minutes |
| Available Languages: | English |
| Related Certifications: | Salesforce Certified Marketing Cloud Email Specialist |
| Exam Price: | US$200 plus applicable taxes |
| Sample Questions: | Salesforce EEB-101 Sample Questions |
| Exam Way: | Delivered via proctored testing center or online proctored environment through Salesforce's exam delivery partners |
| Pre Condition: | No formal prerequisites, but hands-on experience with Salesforce Marketing Cloud Email Marketing and completion of recommended courses such as EEB-101 is highly recommended |
| Official Syllabus URL: | https://help.salesforce.com/s/articleView?id=005298950&language=en_US&type=1 |
Salesforce EEB-101 Exam Syllabus Topics:
| Section | Weight | Objectives |
|---|---|---|
| Subscriber and Data Management | 26% | - Manage subscriber and data processes
|
| Marketing Automation | 26% | - Automate email campaigns
|
| Email Marketing Best Practices | 10% | - Design effective email campaigns
|
| Content Creation and Delivery | 24% | - Build and customize email content
|
| Insights and Analytics | 14% | - Analyze email metrics
|
Salesforce Essentials for Marketing Cloud Email Marketers Sample Questions:
Northern Trail Outfitters wants to report on subscribers who did not receive emails that were included in the sending audience.
Which tool should provide a list of subscribers who didn't receive the expected emails?
- A. Not Sent Tracking Extract
- B. _sent Dataview
- C. 'Subscribers Not Sent To* report
Correct Answer: A 🗳️
Explanation: Only visible for itPass4sure members. You can sign-up / login (it's free).
Northern trail Outfitters (NTO) is designing a journey for its platinum loyalty members. There are more than 2 million NTO loyalty but 100,000 of them qualify as Platinum. NTO stores all loyalty member information in a single data extension.
What is the optimal segmentation process that NTO should use to ensure only Platinum members receive the journey emails?
- A. Use a Decision Split activity on the journey canvas.
- B. Use Filter Contacts criteria in the journey entry source.
- C. Use Automation Studio to query a population into a data extension.
Correct Answer: C 🗳️
Explanation: Only visible for itPass4sure members. You can sign-up / login (it's free).
A marketer has been asked to collect corner information using Marketing Cloud for users obtained from social channels for future mailing.
What should the marketer do to accomplish this?
- A. Use an interactive form from email Studio to collect this information
- B. Web Studio to capture Query parameters from social media link.
- C. Use Journey Builder to build an audience using Ad Studio.
Correct Answer: B 🗳️
Explanation: Only visible for itPass4sure members. You can sign-up / login (it's free).
A marketer has built a journey that they want to run multiple times a day after new data is compiled. The data is NOT in an attribute group in Contact Builder.
What should the marketer do in order to accomplish this?
- A. Select the Recurring schedule type for the entry source in Journey Builder.
- B. Schedule and activate Triggered Sends for the messages in the journey.
- C. Select an automation to populate the Entry Source Data Extension.
Correct Answer: C 🗳️
Explanation: Only visible for itPass4sure members. You can sign-up / login (it's free).
A global marketing team has created an email using Content Builder Approvals and shared it with multiple business units in their Enterprise. Even though the email was approved, additional changes are needed.
What is the first action that should be taken to make the edits?
- A. Unshare the email.
- B. Cancel send using email.
- C. Withdraw email approval.
Correct Answer: C 🗳️
Explanation: Only visible for itPass4sure members. You can sign-up / login (it's free).
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