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Updated: Oct 09, 2026

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Adobe AD0-E551 Exam Overview:

Certification Vendor:Adobe
Exam Name:Adobe Marketo Engage Business Practitioner Professional Exam
Exam Number:AD0-E551
Exam Duration:100 minutes
Certificate Validity Period:2 years
Available Languages:English
Related Certifications:Adobe Marketo Engage Business Practitioner Associate
Adobe Marketo Engage Architect
Passing Score:Scaled score 550 (on a 300–700 scale)
Real Exam Qty:50
Exam Price:USD 125
Exam Format:Multiple choice, Scenario-based questions
Recommended Training:Adobe Marketo Engage Training
Exam Registration:Adobe Certification Portal
Exam Way:Online proctored exam via Adobe authorized testing partner
Pre Condition:No strict prerequisite required; recommended experience with Adobe Marketo Engage platform and marketing automation workflows.
Official Syllabus URL:https://www.adobe.com/training/certification.html

Adobe AD0-E551 Exam Syllabus Topics:

SectionObjectives
Topic 1: Marketing Automation Fundamentals- Marketo Engage Core Concepts
  • 1. Database structure and lead lifecycle
    • 2. Platform navigation and architecture overview
      - Lead Management
      • 1. Lead lifecycle models and funnel stages
        • 2. Lead scoring and grading
          Topic 2: Email Marketing and Engagement- Engagement Programs
          • 1. Content cadence and segmentation
            • 2. Nurture streams
              - Email Creation and Delivery
              • 1. Email templates and personalization tokens
                • 2. A/B testing and optimization
                  Topic 3: Program and Campaign Management- Program Types
                  • 1. Engagement programs
                    • 2. Email programs
                      • 3. Event programs
                        - Smart Campaigns
                        • 1. Flow steps and scheduling
                          • 2. Smart list filters and triggers
                            Topic 4: Data Management and Reporting- Analytics and Reporting
                            • 1. Program performance reporting
                              • 2. Revenue attribution basics
                                - Database and Segmentation
                                • 1. Segmentation strategies
                                  • 2. Static and smart lists

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