Get real 410-101 exam questions for better preparation

What are all the different aspects of a campaign you can change at the ad set level? (Select all that apply) Choose ALL answers that apply.

• A. Image
• B. Placement
• C. Offer
• D. Dynamic Creative
• E. Ad Type
• F. Audience

Your client is launching a new car nationwide.
They've come up with a marketing campaign that contains three different videos. They want to deliver the campaign to a large audience during a specific time frame.
What buying option should they use and how should you optimize your campaigns?
Choose only ONE best answer.

• A. Ad Auction, running multiple campaigns with specific dates so that it's targeted correctly.
• B. Reach and Frequency, with Sequenced delivery, so that you run campaigns on specific dates.
• C. Reach and Frequency, with Scheduled delivery, so that you run campaigns on specific dates.
• D. Ad Auction, with a brand awareness campaign, in order to maximize reach of the different campaigns.

You gave access to your community manager as an employee to your Facebook Business account, but made them administrator of your Ad Account, Instagram account, and Fan Page.
You just hired a new employee, so you request your community manager to add the new employee as an advertiser in your Fan Page and Ad Account.
How should your community manager proceed?
Choose only ONE best answer.

• A. Your community manager should add the new employee into the Business Manager and provide access to the Fan Page and Ad Account.
• B. Your community manager should assign the new employee as Partner of the Business Manager and provide access to all accounts.
• C. Your community manager won't be able to add the new employee to your accounts since employee roles are not allowed to add users.
• D. Your community manager should add the new employee to their personal Facebook profile.

A client would like to launch a new branding campaign with various posts for a product line that is being re-launched to a new segment.
You want to run a 7 day campaign, with 3 sequenced ads, all with a frequency cap of 2 within 7 days. You've set up three different post interaction campaigns through Facebook Auction.
What changes do you need to make to this campaign set up?
Choose only ONE best answer.

• A. You need to increase frequency to 3 for every 7 days and change campaign objective to reach.
• B. You need to do reach and frequency buying with a frequency cap of 3 every 7 days with sequenced delivery
• C. You need to do reach and frequency buying with a frequency cap of 3 every 7 days and three different post interaction campaigns
• D. You need to do reach and frequency buying with a frequency cap of 3 every 21 days with sequenced delivery
• E. You need to change frequency cap to 3 with post interaction campaigns.

What can you expect from an MTA Partner Program within Facebook Measurement Partners?
Choose ALL answers that apply.

• A. Measure and compare the effectiveness of advertisers' marketing channels in terms of contribution to sales, efficiency, and ROI.
• B. Measure lift in sales using partner-based ROI measurement solutions.
• C. People-based multi-touch attribution reporting across all publishers, including Facebook.
• D. Aggregated reporting across multiple mobile ad networks, powered by Facebook attribution data.