Oracle Responsys Marketing Platform 2021 Implementation Essentials Sample Questions:

1. Your client is interested in using Rapid Retargeter to implementemail campaigns based on information about their known customers who have interacted with their website.
Which three of these Composite Events are exposed for Rapid Retargeter? (Choose three.)

A) products that were purchased
B) pages that were marked as favorite
C) products that were browsed/viewed, where no additional event takes place
D) search strings entered into a website more than twice
E) products added to a shopping cart, where no additional event takes place

2. Your client wants to ensure that their Event Data Feeds are secure while the files are stored on the server.
What step should you take to encrypt the files?

A) Import a private encryption key the customer created to be used when the export runs.
B) Create new credentials specifically for the export job that no one knows and that passes the Responsys password integrity checker.
C) Create a Responsys security key in the Account Administration screen. Import this key when creating the export.
D) Import a public encryption key the customer created to be used when the export runs.

3. You need to comment your RPL code so that it doesn't get generated in the source HTML for a campaign.

A) <<-- !~ -->
B) <#-- and -->
C) <!-- and -->
D) <comment> and </comment>

4. You are tasked with creating a new campaign using Email Message Designer and RPL. You developed HTML and RPL code.
What are the next steps to create a campaign using the code as a base for the campaign in Responsys?

A) Navigate to Campaign > Create Mobile SMS Campaign. Enterthe campaign name and information.
Then, paste the code into EMD and validate.
B) Navigate to Campaign > Create Classic Email Campaign. Enter the campaign name and information.
Then, paste the code into EMD and validate.
C) Navigate to Campaign > EMD Campaign. Enter the campaign name and information. Then, paste the code into EMD and validate.
D) Navigate to Campaign > CreateEmail Campaign. Enter the campaign name and information. Then, paste the code into EMD and validate.

5. You built a seed group with three records to test combinations of data during campaign proof testing. All fields required for personalization are populated with test data. But when you try to preview or proof launch a promotional email campaign, an errormessage states that the proof list is empty.
Why is this happening?

A) You can only launch emails to a seed list; you cannot preview or send a proof launch to the seed list records.
B) The seed group is corrupted. You must delete and re-create the seed group with the test data desired.
C) When the EMAIL_PERMISSION_STATUS value for records in a seed group is set for O for Opt out, Responsys will suppress displaying personalization in preview mode or sending emails to those contacts. Confirm that EMAIL_PERMISSION_STATUS is set to I for Opt In.
D) You must have missed populating some of the fields being used for personalization in the records.
Check the data in the seed group for completeness.

Solutions: